DESCRIPTION:
Darryl Swann, Seniova Media among top panelists at the First Annual Noize Entertainment Expo at Musicians Institute.

The who's who in the music met in Hollywood recently ( April 28, 2012)
to discuss their critical observations of writing, producing and distributing music. The bottomline: much like everything, technology has turned everything upside down.

"Thanks to the Internet there are no rules and forget about the business model, too," said Darryl Swann, who's is a long time contributor to ASCAP, and is a writer, record producer, and developer of emerging artists under his own production company Senova Media.

"Great songs and great production will always be here, and it's all cyclical. We were so enamered with ProTools, logic and all the technology it's like a toy. We're putting that toy away and getting back the songs."

Swann, an American record producer, songwriter, educator and musician. He has worked with prominent artists including Macy Gray, Black Eyed Peas, Mos Def among others. He has also done substantial work for Atlantic Records, Sony Records, and Universal Records.

And how do artists make money? "That's the million dollar question," he said. "Music today is pretty much a promotional vehicle, where you bring people to your brand."

Best advice? "Think out of the box, and hustle," said Swann.

Other panelists and speakers included: panelists and speakers included: Julia Betley (RCA Records)
Tom Morgan (Sony Music), Tavi Shabestari (BMI), Latanya Newt (BET Networks), Sam Taylor (EMI Music Publishing), James Leach (SESAC), Jerome Spence and Sam Kling (Peermusic), Chris Lakey (Kobalt Music Publishing), Julia Henry (Fox Sports/Music Supervisor), Jennifer DaRe - ATN Management, Norwood Fisher (Co-Founder & Bassist for Fishbone), Jason Green (Crimson Group/Def Jam Universal), Chad Richardson (Ole'), John Acosta (Professional Musicians Local 47), Randy Hankins (High School Tours), Eric Bellinger (Songwriter/The Writing Camp), Darryl Swann (Senova Media), Livio Harris (Notting Hill Music), Eric Knight (Singer/Songwriter), Zues Zamani (AZ Productions), Jeff Porter (Ostrow and Company) and Bobby Reed (Bobby Reed Productions).

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