DESCRIPTION:
After working in the Power Boat & Formula 1 industry, Martin Sims wanted to start a fresh, new business in the guitar industry. The beginnings of the Sims Custom Shop started in 1994 when Martin invented his now world renown LED retro-fitting service.

Martin had been building guitars & basses on a personal level for some time and just after finishing his latest creation, Martin found himself in the situation where he needed better fingerboard visibility under the extreme lighting conditions under which the band was playing. So, as they say "necessity being the mother of invention," Martin set out working a way of retro fitting the L.E.D's without removing the fingerboard, thus maintaining the guitars original feel and tone.