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Oh man, am I experiencing déjà vu! No, I’m not remembering the 1950s and ’60s, when Valco-made brands such as Supro populated the musical instrument sections of those retail palaces we called “department stores.” Nor am I recalling the many Supro revivalists, from Pagey to punks to post-rock artistes. No, I’m flashing back to last summer, when I reviewed Supro’s Zep-tastic Black Magick combo amp in the August 2016 issue, hailing its astute compromise between vintage accuracy and cost-conscious modern production.

Something similar is happening with the first new Supro guitars in 50 years, and it’s a brilliant balancing act.

A quick Supro recap: Valco folded in 1967, but, early this century, esteemed amp designer Bruce Zinky acquired the name and began issuing new amps that both revived and improved old Supro designs. Ownership eventually passed to New York’s Absara Audio, the folks behind Pigtronix pedals. Absara expanded on Zinky’s work, transforming a long-dormant brand into a popular and critically acclaimed amp line.

Judging by Supro’s initial 6-string release, they’re approaching guitar making much as they do amp building. Supro amps use modern production methods such as circuit board electronics and wood-composite cabinets, making them eminently affordable. At the same time, they reference Supro’s bitchin’ mid-century visuals—and, more important, their musical essence. Modern Supro amps usually sound as good as vintage models, and often better. And now Supro is doing a similar thing with guitars.

Continue reading the review: http://bit.ly/SuproWestbury