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Local rock bands I've known over the years typically make horrendous deals with managers, nightclubs, promoters and record labels. They put no effort into self-promotion, assuming that if they played great in their garages and warehouses, the world would know about them and beat a path to their door.

I'd hear about this because many would complain when their appearances at local clubs or in concert weren't publicized in the paper. I'd ask, "Did you send in a press release or announcement?" "No," came the standard reply. "Everybody knows all about us!"

If "everybody" included Mom, Dad and the stoner chicks down the block, maybe so. But the rest of us didn't know squat about them.

So when Loren Weisman's new book, The Artist's Guide to Success in The Music Business, recently crossed my desk, it was an easy "Yes" to having Loren on the show.

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