DESCRIPTION:
The same exact whooping, melodic sequence has been showing up in a surprisingly high number of recent pop songs. This musical phrase is everywhere. How long will it last?

The same annoying whooping sound is showing up in every popular song, “The Millennial Whoop”.

From Katy Perry to Frank Ocean to Beethoven — music theory shows this sound repetition hooks millennial and many other listeners.

Quartz is a digital news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more.

Become a member of Quartz, your exclusive guide to the global economy: http://bit.ly/2E7e7jB