DESCRIPTION:
The following is the TRUE story that inspired the song that inspired the music video. Read it first to take your viewing experience to another level.

"Prime Motivator"
Both this and the other new song "Done" were the last things written to make it onto the record, and the results of a conscious attempt to make some catchy assed shit that we can all "ham-fist-our-way-through-the-night" to. It's also a companion to the earlier "This is Sickness" song in that -yes (like a lot of songs on the new record)- it's kind of about some of my health problems. It's really loosely based on a show we played in Chicago at the Double Door w/ Local H (local heroes) and The Blue Van.

Now The Blue Van had come through Brooklyn a few weeks or months before and actually rented a day from us at Studio G (we were mixing our Razor and Tie record) for a video shoot. All manner of things passed through my mind upon learning of this- not least of which- a strong wave of contempt for either the band or the video director or both. That went away a bit when they paid us well for our time. But to be honest they always seemed like a pretty boy band from Denmark to me- all hype no hump and definitely no balls.

Imagine my surprise when they went on before us and knocked it out of the park. I was sweating backstage and promised myself I was going to "do it to death" that show.

The place is sold out; it's hotter than monkeys' asshole in Rwanda in August- and almost as humid. The room is way beyond capacity and the AC is out. They took security off of crowd control to go around the neighborhood and try to scrounge up some box fans. Not so good of an idea when you have 700 plus in a 500 sized room and they are all wasted mooks, monsters and meatheads drinking like it's the last night on earth.

Now due to my little "implant" if my pulse goes to high for too long I wind up with 30,000 volts directly to the heart. That does not mesh so well with a decision to "do it to death"- in a monkey's asshole in Rwanda in August

Long story short- at the end of "Sugarbomb" I am "going for it" and I slip and pull Damien on top of me (stage was soaked) and push him off just in time to try to get up and.. WHAM! 30,000 volts to the ol' chest plate. You bet your ass I jumped right up. Looked at Drew and WHAM! Round 2. I try to signal that I am getting shocked, Drew thinks its cause of all of the beer on the stage and poor grounding and tells me to "Be a MAN!" or something- I look at John and WHAM!..

Third times a charm I guess because it stopped after that, though it did take me a few moments to catch my breath. I tried to motion to end the set, but everyone was sort of bewildered on the stage and we could all feel the crowd beginning to turn on us after a pause- so- Back to work.

We only had two songs left anyhow, cut it down to one, belted out "Honey Baby Child" walked off stage through the crowd out into the street into a cab to "the closest hospital please" a few hours later I was out back in a cab and on my way to the hotel- the first show of the tour a "success".

Now I don't write this out of any self aggrandizing impulse- anyone who knows me knows how much I hate compliments and complimentors- I write this cause I actually have a story to go along with a song for a change. And I would rather tell a story than discuss the "mood" or "atmosphere" of the "piece". And sure as shit listing amps and pedals would make my brain try to kill me for it. I have a lot of stories and while your listening to the songs that come from them you might as well get the whole she-bang. Right? Right.
-Aaron

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Directed by B.A.Miale
Art Direction by Masha Gvozdov
Cinematography by Jackie Roman

Special thanks to Papacito's Brooklyn, Tanya Gange' and her awesome houseboat.