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Does persistence pay off? Vince Reardon says, "you bet it does." Persistence beats resistance every time.

In this week's Motivational Minute, motivational speaker and author Vince Reardon, explains how sales world is a great laboratory for studying the value of persistence.

Research into sales effectiveness suggests that you have to make at least five attempts at selling something before a customer buys. Despite this, 44% of sales people give up after the first "no," 22% after the 2nd "no," and 14% after the 3rd.

This means that 80% of sales people fail because they take no for an answer to readily. They don't persist.