DESCRIPTION:
The internet has opened up a host of opportunities for labels and artists to sell their music direct to consumer (D2C). This panel discusses the mechanics of D2C and how to effectively develop and monetise your fan base.

• Shamal Ranasinghe -- Topspin
• Erik Nielsen -- Wingnut Music / Rocket Music Management
• Nikke Osterback -- Atlantic Records
• Paul Brindley -- Music Ally