Robbie Russell

Location:
US
Type:
Artist / Band / Musician
Genre:
House / Electro / Club
Site(s):
Label:
Adevo Records, Pure Funk Records
Type:
Indie
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WHO IS ROBBIE?????



Spend any time with DJ/producer/remixer/artist/top-line writer/label owner Robbie Russell and you’ll soon find that his passion for dance music is contagious. “I hear a dance song and automatically I’m in a good mood,” he says.



While the Florida native grew up playing bass violin in the Tallahassee Youth Symphony Orchestra, he went on to be known as “the 14 year old death metal drummer” to sell out audiences. After graduating high school, he then made the trek to prestigious New York University and received his degree in film/TV production.



“I always liked up-tempo music with a good hook and bass line. But New York had (radio station) KTU and I had never heard anything like it before. This was back in 1996 when dance music was still somewhat considered mainstream on pop radio. It was then that I knew this was the type of music I wanted to focus on.”



Robbie began attending dance music conferences such as the Billboard Dance Music Summit and the Winter Music conference, making connections and finding out how to progress within the industry. He began recording his own demos and getting feedback.



In early 2005, Robbie teamed up with Billboard chart-topping producer/remixer Josh Harris (formerly of the Passengerz remix team) to record his first commercial dance song. Released on Robbie’s on label, Adevo Records, the track became a top 40 Billboard Club Hit with no form of promotion. Strictly by word of mouth, DJs across the US began spinning the song, as well as support from XM BPM and internet radio. Soon after, the song could be heard pumping in Abercrombie and Fitch stores and gyms across the country.



For Robbie’s next single, he would focus on the European market. Robbie teamed up with Italian producer Davide Loi for the track “Neighbours.” The song was praised by BBC tastemaker Pete Tong and both the song and music video were featured on Tong’s podcast “Fast Trax.” “Neighbours” was soon after signed to Pure Funk Records in Portugal and licensed in other European territories including France and Poland.



Currently, Robbie is collaborating on tracks with producers across the globe. Most notably, he’s working on material with Dutch producer Brane Kovak (co-producer of Kim Leoni’s “Again” and “Medicine”) and has another track in the works with Loi.



Robbie spends his time listening to music, looking for new talent, and writing and singing vocals for producers across the globe. “I can record a vocal in my studio in Atlanta, send off the wav files to anywhere in the world, and a song is born. Dance music truly is an international form of music.”
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