Richie Ray & Bobby Cruz - Richie's Jala Jala - Video
PUBLISHED:  Jun 29, 2009
DESCRIPTION:
In New York in 1964 Bobby Cruz met fellow Puerto Rican multi-instrumentalist Richie Ray and soon joined his orchestra as a back-up singer. In 1966, Cruz was the lead singer on the English-language song "Mr. Trumpet Man" (an attempt at recording boogaloo which became a major hit in New York and other salsa markets).

Between 1964-74, the pairing of Richie Ray and Bobby Cruz had become one of the most popular salsa duets in the world. Ray and Cruz had a considerable influence in the Latino music world just because of four accomplishments:

* Their orchestra's all-trumpet "sonora" sound, reminiscent of that of the Sonora Matancera, was called by that orchestra's founder Rogelio Martínez as "the best tribute the band ever had."

* Inadvertently, Ray and Cruz misinterpreted a comment by a Venezuelan television announcer during a visit to the country, and popularized the term "salsa" as a result (they thought the announcer's reference to a tomato paste product was a slang reference to their music, and they incorporated it into their act).

* They are partially credited with keeping the Anglo style of Rock n Roll from invading Puerto Rico. (Curiously enough, at one time, the band's horn section featured an entirely non-Latino lineup) Ray in particular is credited with bringing his classical musical influences to the band's mix, and taking advantage of Cruz's almost-operatic vocal range as a result.

* Cruz is credited for assisting Ruben Blades into getting work at Fania Records. Cruz's band even recorded some of Blades' earliest compositions, particularly "(Yo Soy) Cipriano Armenteros", part of a four-song saga about the fictional character recorded by Ray and Cruz, Ismael Miranda, and Blades himself.
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