DESCRIPTION:
Who: Horst Weidenmuller (!K7 Records) interviewed by Heiko Hoffman.

What: From the unprecedented X-Mix video label to inpedendent label platform powerhouse, Horst tells the story of where he’s been, where he’s at and where he’s going. Always backing it up with a concept and philosophy - the !K7 boss shares his vision and some of the reasoning behind his biggest decisions.

Highlights: Defining techno videos, building a platform for creation, adding value through marketing and when to take a back seat. A&R chefs in the kitchen, cutting out the stupid stuff, fairly sharing the income stream and why he is absolutely pro-streaming.

Quotes:
On the good old days - “No-one had a manager, they had bullshit filters”


On the principles of !K7 - “We give A&Rs a platform to perform art”


On his visión for the future - “We are not a business machine, we are still passionate about music”