To sit at the helm of NZ hip hop is no easy task, with acts kicking down doors in the music industry the hip hop culture has vanquished the genres stereotype of being violent and gang orientated. The music has been embraced and supported by radio net works and is the most preferred music choice by youth in NZ.
ILL Semantics is a pioneering group responsible for this mind shift happening, where their focus has been on promoting the positive side to the culture, releasing quality NZ hip hop , and empowering others to do the same.The group released their debut album Theory of Meaning in 2003 and have spent the last 12 months recording there highly anticipated sophomore album.Good Musik
ILL SEMANTICS are innovators in the game, and have been at the forefront of the hip hop explosion that has hit these shores over the past few years. With the humble success of there Debut album Theory of Meaning, being nominated for the prestigious NZ SilverScrolls Awards 2003 for the hit HIGHWAY, DJCXL representing NZ at the DMC world championship 2003. Ill Semantics have done it all, they boast impressive performances alongside international acts such as Naughty By Nature, 50cent, Nelly Furtardo, Missy Eliott, Busta Rhymes, Cypress Hill, Black Eye Peas, RZA from wu tang clan, Snoop Dogg, Destiny child and more.
Patriarch and DJCXL Produced GOOD MUSIK with beats and programming handled mainly by CXL, this album has international flavor, Exposing their unique sound to the world.
The album is full of hit songs which will be blazen the airways, this album spawns good musik, with a sense of Community, the lead single On and On will pull peoples heart strings with a full choir, grand piano electric guitar, and even Patriarchs children singing in the hook. The second single Fetures The Angelic voices of Adeaze matched by double time rhyming from Patriarch and Nemesis. Goodbye on the other hand is a soulful track about a rapper leavin his partner to pursue his courier, vocals layed by New Zealands very own Jaheim (Tommy Stowers)
Its obvious this crew is ahead of there time and its evident they have simplified there style But like any good Musician would say, GOOD MUSIK is GOOD MUSIK.
New Zealand and the world will be able to Enjoy the freshness this album has to offer which has been designed for pure listening pleasure.
We have been able to put together an album that sounds good, flows good and is still creative with musik that is easy to listen to, we have accomplished this with quality production to match . says Patriarch.
With a world class dj and one of the very few contingents that has a female
Mc a stand out front man hyping and controlling the crowd, this crew will set the industry on fire with there new album packed with Good Musik ILL Semantics back and better than ever.
