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SXSW 2010 Music Welcome Dinner at The Four Seasons Hotel in Austin, Texas. Caught Derek Sivers & his wife on the way out. Derek is founded the company CD Baby as a favor to his friends in 1997 (http://www.sivers.org) A short interview about his experience as a panelist and keynote speaker at SXSW 2010. Everyone who wasn't listening; that wasn't the most thoughtful choice. He spoke about how to maximize your SXSW experience. "One of the last music-business folk heroes." - Esquire