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Frank The Butcher sat down with us during his #BAUEWYK (Business As Usual, Eat What You Kill) pop up shop located at the Jiberish Flagship Store (299 Newbury St.) to discuss his recent collaboration w/ Puma. He kicks it off by explaining more about the line and his inspiration for this event. Moving on Frank tells us more information about partnering with Puma and why Puma's place in street culture is so important to the platform he is trying to present to the public.

Changing lanes we discuss his production and an upcoming album featuring Killer Mike on the Title Track "Eat What You Kill". We can expect the album to drop along with his upcoming shoe collaboration with Puma.

Next up we get more into Frank's background and why what he is doing today is so important for people trying to achieve their goals and how that is the underlying message behind his Eat What You Kill capsule.

Getting back into the current designs we discuss the designs and graphics you will see on the clothing currently available for this release. Frank lets us know more info behind the particular articles and how he feels about the message behind them. Be sure to make a trip down to Jiberish on Newbury St. to check out the shop and cop some fresh new gear from Frank The Butcher.