DESCRIPTION:
Get mp3, summary, and full transcription: http://wildideasworthliving.com/norah-eddy-how-to-use-business-to-improve-the-health-of-the-oceans
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SUMMARY:
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Norah’s Wild Idea: To create an innovative company that makes seafood not only sustainable and delicious, but helps improve the health of the oceans while connecting people with their food and where it comes from. To also empower other young female entrepreneurs to take risks in businesses even in industries primarily dominated by men.

Norah Eddy is the co-founder of Salty Girl, a sustainable seafood company with an innovative way of doing business. She grew up in a small New England fishing town and has worked on and around fisheries and boats all over the world. As a surfer and all around water-woman, her love for the ocean is apparent not just in her work with Salty Girl, but in her personal life too.

I talked to Norah just before she gave her first TED Talk, and I can see why they invited her. Norah’s created an inspiring company that’s helping connect people with the food that they eat while encouraging sustainable practices. We talked about sustainability, becoming an entrepreneur, being a young businesswoman in a male dominated field, and creating a mission-based company.

Listen to this episode if:
You love seafood.
You want to save the ocean.
You love companies with a mission.
You’re a woman in a male-dominated industry.
You want to change the world through business.

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TAKEAWAYS:
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2:20 - How Norah decided to start Salty Girl.
3:00 - Applying an entrepreneurial lens to environmental problems.
4:25 - The New England connection to the seafood industry.
5:45 - Why Norah’s life focuses on the ocean.
8:00 - What happened in the Galapagos.
9:00 - How Salty Girl is different.
10:15 - Their fish is sold with the modern consumer in mind.
11:30 - How Salty Girl is making seafood a no-brainer.
14:00 - The hardest parts of starting a mission-based business.
18:00 - Norah’s nervous for her upcoming TED Talk.
20:20 - Why we need to talk about failures too.
23:30 - What the sustainable fishing industry looks like.
24:40 - What you should know about the fish you buy at the store.
28:00 - Norah’s favorite fish to cook.
29:40 - Being female in a male-dominated world.
32:00 - How Salty Girl connected with Toad & Co.
36:00 - The challenges of starting a new company
40:30 - Norah’s message for the world.

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ABOUT SHELBY
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Shelby Stanger has sandboarded down desolate sand dunes in South Africa, standup paddled a remote portion of the Peruvian Amazon, spent 60 days on a tour bus as the first female pit reporter for the Vans Warped Tour, and interviewed countless CEOs and athletes on assignment.

Her published stories have been featured in: Self, ESPNW.com, Outside, The San Diego Union Tribune, CNN.com, Women’s Adventure, Surfer Magazine, South Africa’s Cape Argus Newspaper, and Shop-Eat-Surf.com (an industry trade site covering the multi-billion-dollar action sports industry) where she is a regular reporter.

Brand like Nike, PrAna, Vans, Body Glove, The International Surfing Association, Lululemon, and Global Surf Industries have all hired Shelby to help them with their media and marketing strategies and to tell better stories, gaining them more customers, fans and sales.

Previously, Shelby was the international marketing manager at Vans, where for over five years she oversaw brand’s activities in Asia, Latin America, Canada and the Australia/New Zealand regions. At Vans, she also contributed chapters to the book, Off the Wall: Stories of Sole From Vans Originals.

Shelby is passionate about fitness, nutrition, and giving back. Aside from teaching surfing at the Surf Diva Surf School (where she has been a part-time surf instructor since 1996), Shelby volunteers and also serves as a Board Member for Outdoor Outreach, a leading non-profit in San Diego that teaches inner city kids to surf, snowboard and rock climb.

While she spent a few years working remotely from Costa Rica and in New Zealand, she currently spends most of her time in San Diego where she enjoys surfing, yoga, running, volunteering with kids, and sampling the best local green juice and plant based foods from wherever she is in world.