DESCRIPTION:
What happens when you mix the fruits of JAMAICA with the colors of INDIA and add a dash of some LONDON
Class? You get something that sounds like the smash song, "RUNNIN IT WILD!". Featuring Grammy nominated
dancehall & reggae superstar BOUNTY KILLER, one of the most successful production duos of all time, the
legendary SLY & ROBBIE and DEEWAAN, the producer behind the Bollywood version of LADY GAGA's smash
hit JUST DANCE.
The song was written in Las Vegas while Deewaan was enjoying a night with some friends at the Tryst Nightclub
in the Wynn Hotel. Flying back to the UK to record and produce the demo, he flew out to Jamaica a few days
later to record Bounty Killer and Sly & Robbie.
The result...
Brick-breaking DRUMS, jump up BASS, infectious HOOKS and a HIGH ENERGY performance from DEEWAAN
and BOUNTY KILLER, all this ear candy is sure to make anyone want to fill up their cups and RUN. IT. WILD!
The animated video shows BOUNTY KILLER, DEEWAAN and SLY & ROBBIE as superheroes flying around the
world in a red London open top bus / spaceship dodging obstacles and picking up their super beautiful heroine
friends from different countries. They then head to their final destination, LAS VEGAS, where they do nothing
but RUN. IT. WILD.
With a full promo campaign planned around the release and video, the song is set to be one of the defining
tunes of summer 2013.
Contact:
othman@jamdown-music.com