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http://www.jimdunlop.com/blog/
For some , an instrument cable is just a mundane necessity that gets your guitar sound out of your amp, nothing to obsess over. For Mark Stoddard and the folks at LAVA Cable (http://www.lavacable.com/) the cable is king and the importance of every facet of what goes into each of their cables is elevated to the same supreme standards others hold their boutique instruments, amps, or pedals to.
We stopped by the Lava booth at Winter NAMM 2013 and visited with Mark who was good enough to give us this interview where he goes into depth about cable construction and highlights some of their fine products.