DESCRIPTION:
Dew Circuit Breakout was a massive, quarter-long, multi-platform branded emerging band search. In 2007 (its fourth year), DCB centered around a cutting-edge digital community which determined winners via UGC submitted by participating bands. The UGC ran as on-air programming and in turn funneled traffic back to the community. The initiative culminated with a final contest: a live ½ hour reality competition in Times Square where the winner was announced.