Verd

Introducing…Verd
Verd is what's known in the music industry parlance as a breakout artist. His stunning debut solo EP "STILL LUV U" has been play listed on over 100 radio stations countrywide, achieving numerous number one placing over a diverse range of radio categories. His song "BABY" and "BE MY QUEEN" became one of the biggest musical events of 2006/2007.
The single was not only play listed on over 100 radio stations countrywide, but also went on to achieve numerous no.1 or top 5 charts placing on all the major and regional urban radio stations.
The year 2010 not only promised but delivered the long awaited self titled "VERD" album. Not only is it self titled but also self produced with accolades that soon followed. Verd has also successfully and confidently managed to release this new offering independently, thus proving his experience and education in the music business. The year 2010 also demanded his contribution toward the 2010 Soccer World Cup which saw him flamboyantly captivating audiences in excess of 20 000 people at various fan parks. Undoubtedly a milestone in his career.
Supported by comprehensive publicity and promotional campaigns, coupled with his single with "Pitch Black Afro", Verd and his brother Vally also produced hits for Mandoza, Psyfo, 101 Pop Stars, Afro Z, Jae and Jerusha just to mention a few. Verd has built a national profile as a music producer, artist and celebrity in South Africa.
In an enviably short period of time, Verd has successfully earned himself a string of accomplishments and accolades namely:
International Support Act to:
•Kelly Rowland
•Ludacris
•Reuben Studdard
•Tamia
•Busta Rhymes
•T-Pain
Nominations and Radio achievements
• Best Male Vocalist "winner" (Metro FM Music Awards – 2006)
•"Baby" Number 1 single (Numerous SA Radio Stations such as: International Top 20 East Coast Radio)
•"Be My Queen" number 9 on ECR's Top 100 songs (Chart topper on numerous SA radio stations as well)
•"Never Let U Go" Number 1 on top 9 at 9 (Late night vibe) ECR
•"Never Let U Go" entered on SA's Top 100 songs list at number 20.
• Best R&B nominee (Metro Fm Music Awards – 2010)
• Best R&B nominee (SAMA Awards – 2011)



Music Producer
•Jerusha – "For Life"
•Afro Z – "Lately" – "Roll with me"
•Mandoza – "Ngalabezi" Remix
•Janine Price – Full album
•Dalen Lance – Full album
•Lyndle Kearns – "Good Time Girl" – "Wherever You Go"
•Jae – "Jaelousy"
•101 Popstars – "Come With Me"
•Pitch Black Afro – "Never let you go" – "I want people To know" – "Yithilaba"
•East Coast Flava – Full album
•Da Ballies – Full album
•Psyfo – "Superstar"
•Nikki – EP
Television interviews (to name a few)
•Yo - tv
•One (Live performance)
•Live
•CrazE
•Hectic Nine 9
•Backstage (Episode appearance and live performance)
Newspaper and Magazine Interviews
•Daily News
•Isolezwe
•The Independent on Saturday
•Sunday Times
•Rising Sun
•Southern Star
•The Mercury
•The Post
•Ethekwini News
•The Gazette
•Daily Sun
•Ilanga
•Sunday Tribune
•Sowetan
•Kaapse Son
•Sunday Sun
•Phoenix Tabloid
•Chatsworth Tabloid
•Umlazi Sun
•The Witness
•Sunday World
•Get It Magazine
•Metro Beat Magazine
•The "E" Guide Magazine
•People's Magazine
•Hub Catalogue
•Foshini Catalogue
•Edgars Magazine
Not bad for the young artist from Durban.
Verd has not only proven himself as a capable artist but also as a capable businessman with a strong head for business. He is an astute businessman who owns 50% of his own recording studio called Brotherhood Productions. Verd (50% ownership) and Vally (50% ownership) both serve as the company's directors. They write songs, produce and develop new artists into the music industry, all while balancing musical careers. In the space of his explosive career, Verd has garnered a history of committed and focused social development activism.
From 2006 to date, Verd has been to over 100 schools giving them a performance together with a motivational speech against piracy, women abuse, child abuse, hiv/aids, drug and alcohol abuse with no funding from sponsorships.
Many of the children are in need of an extra hand to provide support and struggle with the challenges in their community, while others face less obvious difficulties which go unpublished in the media. Verd aims to support all those who are vulnerable.
Verd and his management focus to give these children a "hand up" and not a "hand out" as so many non-profit organisations do. He uses the art of music and dance to instill confidence and pride in these children for what they do and who they are. The aim is not to develop professional singers and dancers, but behind this campaign, to develop bright positive individuals who persevere no matter what their circumstances may be.
His noble efforts to contribute in a meaningful way to the South African society have earned him consistent accolades and plaudits for initiatives such as:
•Backstage Aids Benefit Concert
•Annual Sunflower Fund Charity Events
•Youth gatherings and churches
•International Bank Vaults VIP children's Day
•Charity events for orphanages
•Awareness Project School tour, promoting positive lifestyles as well as awarenesses such as:
a)HIV/AIDS
b)Drug & Alcohol abuse
c)Women and child abuse
d)Piracy
•Global economy program providing computer courses FREE of charge.
•East Coast Radio's "BIG WALK" Family day
•Aryan Benevolent home council charity fair
•Durban South Basin charity event for children
•Chatsworth children's home
•WOC – " WE help OUR CHILDREN"
•WOW – "WOMEN OF WENTWORTH"
•Phoenix Charity Fair
Final Thought
Verds phenomenal success has therefore given him comprehensive publicity and promotional campaigns, coupled with rave reviews and recognition from SA' s press building him a strong national profile as an artist and celebrity in SA.
To all intents and purposes, Verd remains a contemporary popular music idol that shatters traditional market barriers and has retained a large following that triumphantly crosses social, cultural and economic barriers. Verd is indeed a role model to all the youth in South Africa.