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The Model’s biography – march 2007
Words: Cristi Marculescu and Tom Wilson
The Model has become a truly successful role model on the electronic music scene. He’s managed to become a must-see act, surprising in itself given that he’s never been pushed forward by any marketing or promotion teams. He’s managed it because he truly is something else: motivated by extreme passion and vision, animated by amazing creativity and personal charisma that singles him out as a true entertainer.
A self-taught producer, he managed to become the first Romanian producer to get signed to two major German dance labels: DJ Hell’s International Deejay Gigolos and Traum Schallplatten. In March 2005 The Model released his track entitled Give in To Me on the 8th Gigolo Compilation, and that same month Traum release his first 12inch EP, called Robotiko. After playing at the 2005 Gigoloveparade, he returned to the country to perform at an ever-increasing number of parties and festivals. There he’s a constant promoter of the Gigolo sound: a mixture of elektro, techno, acid, punk and italo-disco.
2006 represented a brand new stage: The Model is invited to open the Nights.Ro Awards event at Krystal Club in Bucharest, where his set is hugely appreciated, and went on to play at Hannover’s SOAP Club’s 2 year anniversary. Numerous gigs around the country culminated with the first Romanian Gigolo night in October, held at Kristal Club, with The Model spinning alongside DJ Hell, Mick Wills and Masstyk.
In September of the same year, The Model, donning his producer mask, launched the Angels’ Unknown Fears EP on Gigolo, the track You Are Always On My Mind being charted by DJ Hell. Then in December he released his first EP on London’s highly respected Underl_ne label, yet another first for a Romanian producer.
If you’ve ever witnessed The Model in action, it’s not something you’re likely to forget. You won’t need to look twice to figure out who’s playing. Commanding the decks with poker-face single-mindedness, accompanied by a now-famous glass of milk in hand, he’ll take you through a myriad of styles and states of mind. His sets are a music lesson delivered in a very direct and blunt fashion, which have won him a huge fan-base, and the reputation of being one of the most essential current DJ’s.
Since 2002, The Model has been building his own ELEKTRO.CASNICE cultural outlet. Initially thought out as a platform for his projects, it slowly evolved into a respected artist collective involving Mihai Popoviciu, Das Komitee, Masstyk, Toygun and Punx Soundcheck.
The Foundation album, The Model boldest project to date, is a soundtrack developed based on Isaac Asimov’s famous Foundation series of books. Prelude to Foundation, out on Underl_ne, will soon be followed by Foundation, just like the names of the first two books in the series. It’s something of an unexpected release, with few contemporary producers having tackled the concept album, especially one inspired by sci-fi novels. Rest assured that The Model’s signature is traceable throughout.
