The Future Shape Of Sound

Hi,
We were recently asked why the title track of our EP is called "Eleven 59".
Eleven 59 is a party track to 'put on' just before the world comes to an end.
The music industry is changing. Musicians should understand with their 'creative and artistic minds' that they have to adapt and think about innovative ways of selling their music. Needs that did not exist should be created even if they are unnecessary. New niches in the market are to be discovered. The marketing dept here at The Future Shape Of Sound thinks outside the box and has come up with a number of pioneering concepts to pave the way to a more certain future. Here is one of them:
The title refers to one minute before midnight on the Doomsday clock. The full version of the song has a one-minute intro (a Baptist-preacher-style speech, delivered by the Reverend Big Daddy Kai). This will enable you to put on the track at exactly one minute before the big crunch so that the actual music will kick in at the precise moment the world will come to an end.
Throughout history there have always been groups of people who insist the apocalypse is imminent. We believe they can be a lucrative target group and possibly one of the last surviving demographics, which could be tricked into "paying" for music as they have a true emotional involvement with the idea of the track. Also they may not be too worried about hanging on to their cash for obvious reasons.
Airplay:
Despite our 'artistic and creative minds' we recognise the inherent problems:
If the end of the world only lasts a split second you wouldn't hear much of the track. Therefore we can only hope that the end of the world will take at least 4 minutes so that the entire song will be aired. However, even if the end of the world was to take more than 4 minutes, chances are that the stereo wouldn't be working anymore or you've been relieved of your i-pod by a gang of what used to be law-abiding citizens during the preceding anarchy, or it has run out of battery because everyone at London Electricity has already gone home.
Another risk is that you may not be sure when exactly the end of the world is coming. By the time you know it, it may be too late and you possibly haven't had a chance to put the track on. Well, be prepared!
With all this uncertainty we completely understand that you may be tempted to play the song on other occasions i.e. one minute before the end of something so that the music will mark the beginning of whatever after the end of whatever. New Year's Eve is one of many perfect examples.
The lyrics and music are written to inspire a party atmosphere and distract from the unfortunate event that is the end of the world or the events that have led up to it fuelled by human greed and stupidity. It provides an emotional escape from reality, which is exactly what the majority of people want at that point in time or in fact any time.
We pride ourselves in having contributed a relevant song to the over-saturated music landscape, where, let's face it, all new music, inc ours, is unnecessary. There is so much great music out there that one individual person could spend their life discovering 'new' existing music.
Eleven 59 is potentially the last song ever played before the end of existence. In fact, we will be the full stop at the end of music history.
Thanks for listening
Yours
Capt Future and the Future Crew
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