The Afters

The Afters are releasing Light Up the Sky on Sept. 14 with INO Records. Music from the new record, including the single “Light Up the Sky” has already been picked up by MTV’s “The Hills” for the show’s final season.



The Texas-based band, who formed while working at a Starbucks, were propelled into the national spotlight with their INO/Sony Music Label Group debut I Wish We All Could Win. The project spawned the swirling, melodic hit “Beautiful Love,” earning the band an enthusiastic following when the song was selected as the theme track for MTV’s “8th and Ocean”. “Beautiful Love” was also the most downloaded track of 2006 on the iTunes Inspirational charts and garnered the band an mtvU award as well.



With their debut exceeding the expectation, status quo simply would not do for their second album. It is this powerful transformation that lies at the core of The Afters’ sophomore release Never Going Back To OK (INO/Columbia Records).



Among a street week hit with placement in the Top 50 on the Billboard Top 200, Never Going Back to Ok proved to be sensation on the silver screen with “Grey’s Anatomy” (ABC), “Dr. Phil,” “Army Wives” (Lifetime) and “Rachael Ray” using music from The Afters’ sophomore project in promotion for their programming.



A slew of media including Rolling Stone, Seventeen.com, E! News Live, TV Guide, Premiere Radio and more also picked up on covering The Afters’ earlier releases as well.