SCIP Records

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SCIP Promotion's Concept and Marketing Approach:
The working DJ is the primary part of the front line of promotion. Quite often radio receives product before the DJs can establish the record on the street and in the clubs. It is the DJs job to expose the market they share with radio to a record and generate requests from radio's targeted audience. In very competitive markets (2 or more stations with similar formats), a radio station can not afford to play an unfamiliar record. When a station plays a record that tests poorly with their research they loose faith and drop the record. Most Hit records are discovered by radio market research not by the Label telling the station the record is a hit.
Not every single is meant to blow up on the radio instantaneously. For many artists, that's the good news. The more time taken to promote the song and develop the artist on the street, without radio, the greater the impact it has when it is played on the radio, and the greater the demand for the album. By the time the album is finally released, that anticipation will cause the LPs to sell quickly and chart high. A great deal less money will be spent during the set-up process than when a song is promoted on the radio.
As his DJ career was coming full circle, Sir Charles was taking on radio promotions. With his record pool background, he understood how important the DJs were in the development of an artist's career. Charles brought his expertise to several major record labels, including Tommy Boy Records, where he created and implemented their first mixshow mailing list, which was the first list ever established in the music industry. Sir Charles' next goal was to tackle the internet. Recognizing the lack of an urban music presence on the web, he developed "88 Soul", an hour-long R&B mixshow on 88HipHop.com. The show ran for a little over a year, going live every Wednesday night with supermodel Wendy Brooks and vocalist Renee of the R&B duo Zhane serving as hosts.
Dixon continued to keep his finger on the Trans-Atlantic music pulse, programming and mixing shows for Choice 96.9 FM in London and Music Choice, the premiere satellite television channel in America. At the same time, Sir Charles held key record label positions, serving as head of DJ Promotions at TVT Records and later as Senior Director of Mixshow Promotions at Columbia Records. In 2003, he decided to take the entrepreneurial leap and start his own production and promotions company. His services are now available to all record labels through Sir Charles Independent Productions (SCIP).�



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