Named after an esoteric, provocative but accessible Doors' nugget, Peacefrog is a record label that deals in, well, esoteric, provocative but accessible nuggets. Launched at the beginning of the '90s, the label has provided a qualitatively consistent outlet for an ever more eclectic litany of artists who share an undeniable talent, no matter what their particular field of operation. Peacefrog's roster continues to spiral outwards from its underground dancefloor genesis, embracing an ever broader ambit of genres including electronica, Americana, experimental soundscaping, sophisticated pop and singer-songwriter styles.