Om: Hip Hop

Bio: Reports of hip-hop's imminent demise are false; fuck what you heard. The monolithic major-label system IS crumbling, however, and the day of the independents dawns again, bringing the genre full circle to its origins. Leading the charge toward the reclamation of hip-hop's creative process is but a newborn babe, a label not quite two years old, but with a vision broad

enough to last for decades, if not eons: Om Hip Hop. A subsidiary imprint of the well-known San Francisco-based electronic music label Om (home to superstar DJ/Producers like Mark Farina, Kaskade, Colette, and numerous

others), Om Hip Hop represents a bold leap into the future of urban music, as well as a return to its parent label's early roots.