NV

Just witnessing the hustle of Dough Boy Dolla 25 and Lucci 24, gives audiences a glimpse of the success the members of N.V. intend to achieve. The two Los Angeles natives have known each other since there youth years and the discovery of there common gift and interest has inspired the two to focus on big business.



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The duo is off to a better start than most indie artists. Their first CD NV Presents: Pep Boi Music: Volume 1 has sold over 20,000 copies internationally and garnered them national attention from the likes of BET's popular show 106 and Park. In 2006, they were invited to New York to perform their first single "My Turn" on the show in front of millions of viewers. The song is an anthem to their relentless hustle over the past five years and the fact that they have earned any success they have received and will receive. However, the entire CD is filled with enough heat to blow up a hot air balloon.

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NV describes their sound as real music for everyone. "People always compare us to artists like Outkast because we do a little bit of everything. On one track you might hear that gansta music the West Coast in known for and then the next song might sound like pop or rock. We make whatever kind of music we're feeling at the time. You can't put us in a box, " says Dolla. "We wanna work with every genre hip hop, R&B, pop rock…whatever it is we gone make it hot!" adds Lute.



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They've played in many of the same venues as seasoned professional, serving as opening act for platinum artist Lil Wayne and Academy Award winners 3-6 Mafia.



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In addition to talent NV possesses more than their fair share of business saavy. Their music is released on their own label, Pep Boi Productions, which is growing to include other artists and writers. Along with three friends, they also run a promotions company called Stay Fresh Entertainment. This allows them to organize events designed to provide quality entertainment, while bringing in revenue and providing them with guaranteed performances and exposure.

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Summer of 2008 NV will drop a new EP entitled The Beginning of the End followed by NV: Presents: Pep Boi Music: Volume 2 . It features guest appearances by THX, 1500, Dame Taylor, Seige, 15 and many more.



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The group is currently fielding offers from major labels but they are taking their time making a decision to insure that whatever situation they enter into is the best one for them. "We talking to a couple of labels, but we're going to weigh our options and make the right decision." says Lute. "But until we do we gone keep on grinding, making mix tapes and albums and getting this money. Pep Boi's gone eat regardless!!" says Dolla.



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Dolla and Lute both admit that there is much more to do, but they also recognize that even at this stage they've got it good….making money with your best friend while doing something you love is a blessing. …….Amen!