The Future of Music isn’t in Streaming – It’s Happening on Social Media

Published: December 16, 2021

The rise of social media has revolutionized the way artists get discovered. Justin Bieber made it thanks to YouTube, Shawn Mendes broke through on Vine, and, more recently, Lil Nas X went from Tik Tok jokester to one of the world’s most streamed artists on Spotify.

Instead of looking for talent the old-fashioned way via local gigs or personal recommendations, labels and promoters are now turning to data. Realizing the need for specialized analytics in the music business, Viberate (co-founded by acclaimed DJ and producer UMEK) has recently announced the newest addition to its platform: a comprehensive social media analytics tool for artists, labels, and other music professionals.

Music pros using them can work with up-to-date information via the Viberate platformwhere every artist’s key Instagram, Tik Tok, Twitter, and Facebook metrics such as audience demographics, fanbase and engagement growth through time and top-performing posts are rounded up and neatly visualized in a single tool.

UMEK explains: “Social media demands quick action, so we wanted to give the artists and labels managing them a tool that helps them work faster, and more cost-effectively. Our analytics are also connected to each artist’s radio airplay, Spotify, and other music channels, therefore offering a full scope of insights for easier talent discovery and more effective promotion.”

The Viberate platform has already gained the trust of prominent industry names such as Glastonbury and Roskilde festivals, Insomniac Music Group as well as the management team of the world’s most popular DJ, David Guetta. Any artist or music professional who wants to leverage data can start by checking their own stats on Viberate, and work from there.

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