Do you want to sell merch right from your Spotify profile?
Of course you do. Especially since that’s one of the priority destinations for your fans.
If you’ve looked around Spotify as a fan yourself, you’ve likely seen OTHER artists listing their merch for sale. Ya know, famous artists. Label artists. And you’ve probably wondered, “Hey, how do I sell my vinyl and shirts on Spotify?”
Previously, the online marketplace Merchbar was the only option for artists looking to sell their merch right on their Spotify artist page. And this was great…for established acts. However, the platform was notably exclusive and difficult for indie artists to join.
But that’s all changed thanks to a partnership between Spotify and e-commerce company Shopify. This new agreement allows all artists to sell up to three merch items on their Spotify profile.
Let’s check out how it works!
All you need to sell your merch on Spotify is:
After you’ve completed all the preliminary steps to sell your merch on Spotify, it’s time to connect your Shopify account to your Spotify artist profile.
Spotify has outlined the steps to sell merch on your artist profile, which we’ll detail below:
The first step is to connect your Shopify store to your Spotify artist profile:
Next you’ll need to publish merch to your Spotify for Artists page:
After you publish merch to your profile, you can choose three items to list publicly.
To add merch to your Spotify artist profile:
And that’s it! Once you add your merch, anyone who visits your Spotify artist profile can see your merch items for sale. This is something you’ll want to do in time for any new release. According to Spotify’s Fan Study about merch:
Fans view merch 7.2x more on release day vs. other days, 4.0x more in the first week vs. other weeks, and 2.1x more in the first month vs. other months.
That makes sense, since you’re sending more traffic TO your artist profile on your release date.
There are a lot of other little bits of advice in that Spotify Fan Study as well, including:
Want to sell your merch on Spoity today? Sign up with Shopify and start moving shirts, hats, vinyl, CDs, posters, mugs, or whatever else you have to offer!