Joe Freshgoods is back at it again, but surprisingly it’s not with his usual New Balance fam. This time, Joe Freshgoods is linking up with the skater bros over at Vans for his next sneaker collaboration. So, don’t expect any JFG 550s this go-around.
On June 25, Joe Robinson, better known by his creative alias Joe Freshgoods, took to Instagram to do the customary teasing of his first Vans project.
In his IG post, he revealed perhaps the best looks yet at his Vans Vault – Vans’ premium imprint — collaboration, including a Style 36 sneaker in three colorways: hot pink, dusty pink, and fiery red.
https://www.instagram.com/p/CfM_1kROxal/
The Joe Freshgoods x Vans Vault Style 36’s canvas-suede upper touts the familiar, beloved Vans checkerboard print complete with the initials “JFG” in the checkered boxes.
It’s also hard to miss the famed Vans “jazz stripe,” which rounds off the collaborative shoe in its complementary hues.
A co-branded logo stamps the top of the partnership’s baby pink shoe boxes, like an official handshake confirming the partnership is indeed happening.
https://www.instagram.com/p/CfMQuN5uCpZ/
On the side of the sneaker box, you’ll discover the phrase “Everything happens for a reason,” which insists we’re in for another best-selling story by Joe Freshgoods.
Like his New Balance “Outside Clothes” and “Inside Voices” collaborations, Joe Freshgoods always leads his partnerships with a cultural narrative relating to the Black experience.
And it looks like JFG’s Vans shoes are no exception, with the common, self-interpreted expression printed on Joe Freshgoods’ shoe box ready to develop his next tale.
https://www.instagram.com/p/CdixJ8vOo3t/
As usual, there’s no release date, just Joe Freshgoods x Vans Style 36 teaser vibes (for now). But, with previews this good, we may be getting release details very soon.
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