1
The Beatles liberated young people from Victor Borge, Robert Goulet, Steve and Eydie, and the demented sing-along-with-the-bouncing-dots schlock immortalized by Mitch Miller. The Beatles liberated young people from bland show tunes, ethnic hooey like Volare and Danke Schoen, and stultifying novelty tunes like Hello Muddah, Hello Fadduh and Mr. Custer.
The Beatles held out hope that life might actually be worth living, that popular culture need not be gray, predictable, sappy, lethal. To this day, what I feel toward the Beatles is not so much affection or reverence. It is gratitude.”
Joe Queenan, humor writer
2
I go back to my dorm room and all youre hearing is the Beatles, either on record or coming out of the radio. I sit down with this guy whos older than mehes a senior, Im a sophomoreand he was this very pompous kind of guy, but Ill never forget his words. It was late at night and he said, Could be that just as our generation was brought together by Elvis Presley, it may be that we will be brought together again by the Beatles?
What a bizarre thing to say! But of course he was right.
Greil Marcus, music critic
3
The Beatles went on to perform Till There Was Youthen rocked into She Loves You. And that was the point when we all (me included) were truly transformed, singing along, shaking our hair, just like our sisters on the screen, as if we were caught up in something bigger than ourselves, a kind of movement, and this music was our anthem.
Sullivans show ended at nine oclock, which happened to be when the bell sounded signaling it was time for us to return to our dormitories. This was not done by some rude electronic klaxon: instead a uniformed personage known as the Bell Maid, who normally sat behind the schools 1930s switchboard, came out from her post, crossed the corridor, and tugged on a rope connected to a bell in the cupola high above. She was ringing her peal as we emerged from the Wing Library. We certainly didnt think of it then, but in some ways, she was ringing a funeral knell for one era, our parents, and ushering in a new one, which for better or worse belonged to us.
Amanda Vaill, biographer
4
Then all of a sudden theres this band with hair like girls. It really wasnt, but to us the hair looked hugely long. You know, 1964. They played their own instruments and they wrote their own songs and they didnt look like Fabian. They looked like these working-class kids, like kids like we all knew. And John Lennon had this look when he was on Ed Sullivan like: Fuck all of you. This is such total bullshit to me.
And we knew. You could tell.
And I said at that moment, Thats what I want to do. I want to do that. I want to be like those guys.
Billy Joel, musician and composer
5
When new Beatles records came out it was huge, huge. They would arrive in my office with an armed guard and a promotion man. It was kind of weirdthe guard would have an attach case, with the new record in it, handcuffed to his wrist. I had to promise not to play it until the next day.
AM radio, which preceded satellite radio, had an interesting physical characteristic: It bounced off of the ionosphere. If you remember your physical science, youll recall that the ionosphere rises at night. As it got later, the AM radio signal would bounce. The higher the ionosphere layer, the farther I would reach; by nine oclock, I was reaching forty states. Thats how I got a national image.
When other radio stations and Beatlemaniacs found out that I had a new record, and that I was going to be playing it, they would record it. Id play it on the air and suddenly Pittsburgh, say, would have it or Wisconsin or Chicago. Theyd have it that same night, theyd tape it off the air. It got so crazy with people taping that every ten seconds I would announce Exclusive! Cousin Brucie Exclusive! Exclusive! and it would completely obliterate the record. It was a terrible thing to do but the audience understood. We had to do it so nobody else would copy the record, especially our local competitors. Whoever got a Beatle record exclusive first won the game. We got the highest ratings. We would always get them.
Cousin Brucie Morrow, disc jockey
6
A photograph shows a row of young women [screaming] behind a banner reading Beatles Please Stay Here 4-Ever. The girls have an operatic look: They might be a row of divas, mouths open wide in song, arms flung dramatically wide.
Im standing dead center, pushing forward, with a frenzied expression on my face. Im flat-chested, freckle-faced, and curly haireda very young thirteen. For months Ive been screaming and squealing every chance I get. Ive snuck into hotels with groups of similarly obsessed girls. Ive chased after autographs, any possible souvenir, including a square of fabric from John Lennons boxer shorts that I bought for a dollar from an ad in a fan magazine. The thought that this might be a hoax crossed my mind, but only briefly. I knew for a fact that this cloth had once touched a Beatles flesh. Somehow, I could tell.
Penelope Rowlands, author
7
The Beatles were intriguing in a different way because I had a crush on them. And because the media introduced them to us individually, and we were encouraged to pick our favorite Beatle, I picked Paul. My sister and I would dress up like the Beatles for our family and perform with mops.
My sister, Elen, always wanted to be Paul, so I was John. Whatever my sister was doing, I wanted to be with her. My mom told me that I was born to be her friend, and I took that literally. Besides, I didnt mind being John, because he was married to someone named Cynthia. And that was really my name, not just Cindy. And I had a dream once that I was brushing my teeth with John Lennon and spitting in the same sink. (Later, I told that to Sean Lennon, but I think it scared him.)
By singing with my sister like that, and listening to Johns voice, I learned harmony and the structure of songs. By the time I was eleven, I began writing with my sister. When Elen graduated from junior high school she got an electric Fender guitar and amp and I got her acoustic guitar when I was graduating from sixth grade.”
Cyndi Lauper, singer and songwriter
8
What I didnt know about the Beatles when I was eleven was endless. I knew nothing. And so I was perfectly prepared for them. That first night, Ed Sullivan might as well 
have said, And now, coming to you from the thusness of ExistenceTHE BEATLES!
I cant account for all the ways those songs found the heart of me.
What the Beatles gave me was something that bore me away from everything I had thought about myself or the world I had lived in. I was suddenly in possession of something that no one but I could ever understand. That there were millions of other Beatles fans meant nothing. Coming into the Beatles was like coming into an unknown and unexpected birthright.
Verlyn Klinkenborg, author
9
Some look at the Beatles and say they appropriated black R & B, that they exploited it. But they acknowledged it as elemental and, by doing so, opened the door for Ike and Tina Turner, James Brown, and a host of performers once colored, now blackto share some of the rewards.
Its not too much to say the Beatles helped close the gap between colored and white America, the schism. Like a slap in the smug mug of white America, the Brits acknowledged black roots. They showed how white America had unapologetically ripped off black people for centuries, never giving a whole race credit for inventing the new American art forms of jazz, gospel, blues and R&B.
Judy Juanita, novelist and playwright
10
All of a sudden you were possessed. You were in love and you wanted somethingsomeone. Someone youd never met and could never ever have. What to do with these strange, strong feelings?
But, as any true fan could tell you, part of the miracle that was the Beatles was that they were all great, and that each, in his own way, was adorable and easy to love. It seemed the more the Beatles played together the more brilliant and magical the music became. They got older, they changed, and we changed with them.”
Sigrid Nunez, novelist
11
I just kept it to myself that I really dug them. Everybody else thought they were for the teenyboppers, that they were gonna pass right away. But it was obvious to me that they had staying power. I knew they were pointing the direction of where music had to go.
Bob Dylan, musician
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PENELOPE ROWLANDS has written about culture and the arts for Architectural Digest, the Daily Beast, Vogue, WSJ and other publications. Her books include the anthology Paris Was Ours and A Dash of Daring: Camel Snow and Her Life in Fashion, Art, and Letters.
