NATTO

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(??, Natto? Natto is an acquired taste due to its powerful smell, strong flavor and sticky consistency. In Japan natto is most popular in the eastern Kanto region.

The first thing noticed by the uninitiated after opening natto is the very strong smell. Stirring the natto produces lots of spiderweb-like strings. The natto itself has a nutty, savory, somewhat salty flavor that belies its odor.

Natto is often considered an acquired taste and the perceived flavor of natto can differ greatly between people; some find it tastes very strong and cheesy, while others find it tastes "bland and unremarkable", requiring the addition of flavoring condiments . Some manufacturers produce an odorless or low-odor natto. The split opinion about its appearance and taste might be compared to Vegemite in Australia and New Zealand, haggis in Scotland, blue cheese in France, lutefisk in Norway and Sweden, and Marmite in the UK. Even in Japan, natto is more popular in some areas than in others. Natto is known to be popular in the eastern Kanto region (Tokyo), but less popular in Kansai (Osaka, Kobe). About 50,000 tons of natto are consumed in Japan each year.