King Knight & Matt Reed - In Triple D ( New Song ) - Video
PUBLISHED:  May 19, 2014

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OVO Sound is a record label founded by rapper Drake, his longtime friend Noah "40" Shebib and Oliver El-Khatib.[1] The label is based in Toronto, Ontario, Canada and was created in 2012. OVO Sound consists of Drake and in-house producers 40, Boi-1da, T-Minus, Mike Zombie, and Nineteen85, along with recording artists PartyNextDoor and Majid Jordan. The label's releases are currently distributed by Warner Bros. Records (Warner Music Group).

Starting in 2007 Drake's early mixtapes such as Comeback Season and So Far Gone were released under the unofficial record label, "October's Very Own" as he was unsigned at the time. Drake then begun building up his October's Very Own brand by shouting out to OVO on his songs, releasing music and selling OVO merchandise on their website. The record label was then officially founded in 2012 by Drake and Noah "40" Shebib. According to Billboard, Drake shortly signed a partnership deal with Warner Bros. Records for the label. Similar to how Rick Ross is signed as a solo artist to Def Jam and his artists on his Maybach Music Group label are signed to Atlantic Records (formerly signed to Warner Bros. Records), Drake will still be signed as a solo artist to Republic Records through Young Money/Cash Money, but the artists he signs to OVO Sound releases will be distributed through Warner Bros. Records.[2][3]
Upon founding the label Drake and 40 signed frequent collaborators Boi-1da, T-Minus, and later Mike Zombie to the label as in-house producers.[4] In late April 2013 it was reported that Drake was close to signing the label's first recording artist, PartyNextDoor, which he ended revealing shortly thereafter.[5] In August 2013, Drake announced that he signed Toronto music duo Majid Jordan and producer Nineteen85 to OVO Sound.
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