Moreno

1. Latin Grammy Winner

“Best New Artist“ 2. Anglo Grammy Nominated ”Best Latin Pop Album” 3. Given the

maximum “4 STARS” from: “Los Angeles Times” , “Miami Herald”, “San Antonio

Times” “New Times” as reviews to his music 4. Nominated for “Premio lo Nuestro”

(Univision Award) for “Best Video” for song “Mi Sufrimiento” 5. One of the top

10 videos of the year on MTV en Español, for his Self Directed “Mi Sufrimiento”

video 6. One of the first performers to sing in full Spanish on “GOOD MORNING

AMERICA” 7. Featured perfomer on TV specials “ I Love Lucy Anniversary 50th

Anniversary"(CBS), "One World Jam”(CBS) 8. Performed on stage with Legendary

Queen of Salsa, Celia Cruz " Babalu" 9. Spotlighted on Mun2 show “ A day with

Jorge Moreno” and episode was Nominated for a regional emmy award. 10. Recorded

and performed “Satallite” with Carlos Santana, for the Miramax film ‘Havana

Nights” and wrote and recorded the spanish version,“Nave Espacial”. 11. Special

Musical guest on VICTORIA'S SECRET Fashion Show 2008 (CBS) Sponsers /

Endorsements Runway and Magazine shoots for Roberto Cavalli and Tommy Hilfiger.

Has had Major endorsement deals with Johnnie Walker and Burger King. Moreno

Biography In Spanish (Moreno) means "dark skinned" or "brown" of which he is

neither.Moreno is his last name. Being light skinned and "Moreno" has been a

metaphor that defines his contrasting diversity as an artist. Moreno is American

born in Miami, Florida to Cuban immigrants who came to the U.S. as children in

1958. Their love for Rock and Roll and the sound of the Classic Latin crooners

instilled in him a mixture of both the American and Latin cultures. In his

family no one actually played an instrument, sang or wrote music but still, he

grew up with music all around him. His father, Tony Moreno, worked his way up

from sweeping the floors at a small local Latin record label to running it by

the end of his second year there. Soon thereafter he headed TH Records one of

the largest Latin labels that fed the world their Salsa fix. Moreno remembers

going to recording sessions with his father when he was a kid and hanging out

with artists at a concert or taking pictures after a show. He was hooked. While

he was getting a taste of show business in Tropical music with his dad, He was

also learning about Elvis, The Beatles, 70s and 80s rock at home from his mother.

Then he would spend his days after school at his Grandmothers record store in

Hialeah, a very Latin suburb of Miami listening to the likes of Beny More' and

La Sonora Matancera. During high school he started to take music a little more

seriously than just singing in the shower and started his first band. Naturally,

he did what any good son who’s father was in the Latin music business would do.

He started a Depeche Mode-esc goth band. "Looking back I feel I was very green

and plenty naïve." After much experimentation with latin music I caught the

Latin Music bug but felt more Rock and Roll and struggled to make a connection.

Then I channeled one of my parents’ old Salsa records “Siembra” by Ruben Blades.

Blades used American influenced story lines in Salsa, funk, rock etc… I then

decided it was possible to mix both worlds and began to try and do just that."

After five years of making demos, finally, In 2002 EMI Music Publishing signed

him as a songwriter, then the same year his music caught the ear of Madonna, who

signed him as the first Latin artist to her then new Latin division of Maverick.

Suddenly Moreno found himself working with Latin pop’s top producers Lester

Mendez, A.T. Molina and Andres Levin. Moreno's first album using his full name

“Jorge Moreno” (at Mavericks request) launched him into a sea of press and

critical acclaim. His performances ranging from “Good Morning America” to it's

Latin equivalent “Despierta America.” CBS specials like the "I Love Lucy 50th

Anniversary" and “One World Jam” at Radio City Music hall and then a Latin

Grammy Nomination for “Best New Artist” which he later won. The following year

he was also nominated for “Best Latin Pop Album” in the Anglo Grammy’s. In early

2005, Moreno was contacted by Clive Davis’ office (Jrecords) and The Carlos

Santana camp to sing the opening track for the movie “Havana Nights” called

“Satellite” which was written by Santana and Rob Thomas (Matchbox 20). In 2006

Moreno released “El Segundo” (Spanish for "The Second") which received great

reviews and toured the college circuit all over the U.S. building a diverse fan

base. Now Moreno comes back with his third release, Due to release in March 09.

This third record is Morenos most abitious and entertaining. Since Morenos

roaring rendition of Babalu off his debut album and Moreno's widely known flare

of everything "retro" from clothes, cars to his sound. On this album, Moreno has

gone thru thousands of tracks from the 1950's from some of Cuba's biggest stars

to compile and create his own playlist. The tracks Moreno has selected are

either covers or he builds lyrics and adds instrumentation over the original

instrumental tracks and makes them his own. This is a industry first in any

genre and Moreno once again is breaking the mold.



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