jDIGGZ

In 2004, teen girls fell for love intrest JDIGGZ, in Canadian pop star Keshia Chante's music videos: "Bad Boy" & "Does He Love Me". Born & raised, Jonathan Matthew Poirier, JDIGGZ is the music industry's breath of fresh air.
Indeed, any rapper/vocalist can put together a catchy hook and spit 12 or 16 bars of regurgitated nonsense, but it takes real finesse, swagger and style to construct a new sound in music. With his well received LP "MEMOIRS OF A PLAYBWOY", JDIGGZ introduced Canada to his suave hypnotic flow.
Joining the ranks of North America's brightest young stars: Big Sean, Kid Cudi and Drake, this Toronto native began his musical curiosity at the tender age of 7. "I grew up in a family where musical ability was a foreign tongue, so it was odd that my brother & I, had an ear for music" DIGGZ says. Producing his own beats by 10, DIGGZ' knack for everything musical has been remarkable since he could reach the mixing board. Years later, DIGGZ and older brother SCOTCH BUTTA went on to form a production team called Starbwoyz Music. They have produced several CHR Top 40 records for local artists such as: Melanie Durrant, Nate Skeeze, etc, as well as producing the music for one of the BIGGEST viral YOUTUBE ad's to date. the infamous SMIRNOFF Raw Tea commercial in the U.S. for super agency BBH Inc.
Many of JDIGGZ' family members state that J is a "true child of god". Before birth, his mother was told that due to her physical health, young DIGGZ might be a still-born. and it also could mean the end of his mothers life as well. "The doctors told me that we would both die if I went through with J's birth, but being the religious god-fearing person I am, I had to leave it in god's hands" says Jocelyn (his mother). "So I fought them, and went ahead with the pregnancy, and I thank god everyday for my son". If that wasn't enough, 7 months after the miracle birth, his mother, father, & baby J were in a severe car accident, being trapped under an 18 wheeler that had fell from an overpass above. "Both his father & I suffered head injuries, as well many other serious issues but for some reason, J was un-touched, left the car with only a scratch! and that's how I know he is truly here for a reason!" says Jocelyn.
Highly respected Toronto producer Rahmel discovered DIGGZ through a mutual friend. JDIGGZ' seductive song "Hypnotic" caught the attention of Rahmel and in-demand video director LIL x (Nelly Furtado, John Mayor, Usher, Sean Paul, etc). This controversial club banger went on to catch the ears of many, and became the underground liquor anthem of Toronto at the time.
At the top of 2005, JDIGGZ' popularity was raised to new heights. DIGGZ was asked to perform with some of the biggest names in the urban world, which included J Records recording artist MARIO ("Let Me Love You") at the iconic Kool Haus in Toronto. As a result of his unforeseen HIGH ENERGY performance, DIGGZ was recruited to be a support act for Aftermath/G-Unit recording artist THE GAME for his National Canadian Tour (18 Cities).
After a successful tour, DIGGZ started preparing for his first music video. "PUUSH IT UP" was the epitome of raw energy and hip-hop with dancehall vibes. International video director, LIL x created the ultimate visual masterpiece for this contagious party record. The smash video became a dance phenomenon & one of Much Music's top streamed videos, as well as record holder for most request in first month (of Launch), on all request video station PUNCH MUCH. This sexy irresistible club track created a frenzy on the dance floor!!!!
Another infectious record entitled "Make It Hot" demonstrated the confidence and versatility of the PLAYBWOY. The rhythm exudes sexiness and raw energy. STARBWOYZ Music continues to create sounds that come from their musical souls & environment. DIGGZ talent as a producer came to light in 2009 when he Executive Produced Dancer turned singer, Blake McGrath's Debut Album "Time To Move", Blake now has a deal with Universal Music
Since that release, JDIGGZ has gone on to tour with some of hip hop’s elite. Opening for Akon on the Canadian leg of “The Freedom Tour” as well as for Sean Paul on the “Imperial Blaze” tour and for Ludacris during the “Theater of the Mind” run.
In 2010 DIGGZ headlined a Grammy showcase hosted by LL Cool J in front of a packed house at LA’s famous Key Club on Sunset. As a direct result of that show DIGGZ returned to Toronto to complete the recording of his most cutting edge album to date, THE XPERIMENT.
The independent release of "MEMOIRS OF A PLAYBWOY" definitely struck a cord with young listeners, & and music fans of all ages. So be sure to stay tuned and keep your eyes and ears open for this newcomer!! The multi-talented JDIGGZ will soon re-introduce his innovative sound to the music world!!!!



Booking Inquiries
Maneesh Singhla: maneesh@issimo.net
Press Inquiries
JP Ricchio: johnpaul@johnpr.com



Urbanology Magazine
December 2007 Issue



jDiggz - Wutcha Sippin on
(2009 - Maxamus Records/Koch)
Available on iTunes



Download jDiggz Music HERE.



Memoirs of a Playbwoy LP
(2007 - Maxamus Records/Koch)
Available on iTunes