FNAÏRE is a Moroccan Trio natively from Marrakech (Morocco’s Southern Pearl). The group is composed of MC ACHRAF (author & rapper), Mc KHALIFA (also author & rapper) and MOUHSSINE (author, composer)
FNAÏRE attracts public and crowds. The extraordinary enthusiasm shown by the Moroccan public here and elsewhere to the group coming from the south of the country has boosted the 3 opus of the trio to become on the spotlight in Morocco. More often compared to the legendary group Nass El Ghiwane, the group has worked on building its image, plot its path and on gaining its own public. Since the beginning of their career, the group has always left its original mark.
The group has been put together in 2001. They inject in their naturally born RAP melodies from the "Tourate" heritage, which therefore gives birth to the new music style entitled “TAKLIDI RAP” or what’s called Traditional RAP In 2004, FNAÏRE launch their first album LAFTOUH signed TAKLIDI RAP. An auto-production album, this album contains a message that has been essentially based on a broad research in the lyrics and compositions Moreover, in 2004 and following the terrorist attacks in Casablanca on May 16th, 2003, FNAÏRE produce a national and patriotic track aimed at supporting the country’s cause: MATKICH BLADI "DO NOT TOUCH MY COUNTRY." In August 2007, after 2 years of hard work, FNAÏRE launch their second album entitled YED EL HENNA, which is considered as the group’s HOPE, thanks to its positive message targeting essentially the young Moroccans everywhere.
Yed El Henna is first of all a gathering between a poet and a group of talented musicians. the story begins in 2005, when Abdesselam DAMOUSSI, a talented poet inspired by the ideas and words of our daily lives, lends the hand of Henna, the hand of love and consciousness to the group of the 3 associates FNAÏRE. A hand they painted together for two years, with the help of many artists. The three rappers, writers and composers create rhythms drawn basically on our country’s heritage. Mixing music styles and lyrics different languages (darija, Berber, Spanish, Dutch, English and French), it becomes difficult not to recognize and especially to cut back this patriotic feeling which takes the troops all over the world. The group has shed light on different themes and subjects with the main purpose to inform and educate the Moroccan citizens mainly: citizenship, culture, and the new moudawana of Women rights, safe driving, HIV, the sense of country belonging . In order to record an album respecting all the international standards, the album YED EL HENNA, will be dispatched into four main steps:
- The recording and completion of the single YED EL HENNA
- The realization of the album in Marrakech
- The final recording of the album in the studio VIDEORAMA in Casablanca
- The mixing and Mastering of the sounds to the studio MICK Juggs belonging to the Rolling Stones in London.
After launching the album YED EL HENNA, a promotion campaign was crucial; TV shows, radio broadcasts and newspapers articles with a positive feedback and appreciation for the quality of work and efforts engaged by the group as well as the and authenticity of the message.
- Private events and TV shows
- Shows in the biggest national festivals
- National and international tours
- Social and humanity Work :
This is definitely not by pure chance that the group was able to speak up and take the lead in the Moroccan field of music in such a way. FNAÏRE have worked hard on producing, protecting, promoting and selling their brand image. The group doesn’t hesitate through it national and patriotic spirit to develop and offer new and original tracks associated to the country such as “MATKICH BLADI” in 2004 and “ATTARIKH” in 2008. Hence, in order to meet the expectations of the public, partners, and music professionals in Morocco and in order to achieve all the objectives set by FNAÏRE, the group created a label that oversees and protects its interests " TOURATE Entertainment "which is mainly composed of a well trained professional team.
