Since 2002, the Athens, GA dub reggae collective DubConscious has been on the leading edge of solution-based philosophy, social and environmental awareness, and the evolution of today's music. They are dedicated to spreading the word on sustainability, unity, and a greater understanding of the human experience. These values are promoted through their music, their distinctive line of organic merchandise, and their collaboration with organizations such as Rock Against Cancer, Wiser Earth, Hands On Atlanta, Rock The Earth, Riverkeeper, Headcount, and Sustainable Waves. Their unique musical style pays homage to world music icons Bob Marley, Burning Spear, Lee “Scratch” Perry, Fela Kuti and King Tubby, while incorporating newer influences of musical pioneers such as Thievery Corporation and Sound Tribe Sector Nine.
Whether opening for Michael Franti and Spearhead, Galactic, Burning Spear, Steel Pulse, Ziggy Marley, JJ Grey & Mofro, or Sound Tribe Sector Nine, or hosting an evening with, DubConscious has developed their Southeastern roots into an inspired musical style. DubConscious has energized audiences nationally at festivals including Bonnaroo, Reggae On the Rocks, 10,000 Lakes Festival, Wakarusa, Langerado, Echo Project, High Sierra, and Joshua Tree Music Festival. They have been spotlighted in a variety of media including BobMarley.com, JamBase, XM radio, NPR, MTV.com and have been awarded Athens, GA's esteemed Flagpole Music Award for "Best World Music" in 2005, 2006, and 2007. To help ensure their indelible mark on social, conscious, and musical evolution, DubConscious often invites like-minded organizations to host information tables at their live performances. DubConscious’ genuinely inspiring live atmosphere, coupled with their studio recordings, successfully harness the energy and powerful nature of the genres they exemplify.
January 20th 2009 marks the release of their 5th and newest studio album titled NonViolent. Recorded at Tree Sound Studios with Grammy Award winner Robert Hannon (Engineer, Album of the Year, Outkast - Speakerboxxx/The Love Below), NonViolent is the bands most exciting and accomplished work to date. In partnership with sts9’s 1320 records, DubConscious plans to support conservation of world resources by planning a green release for both digital and hard copy of the album. For those more tech-savvy, the album can be downloaded through iTunes, or purchased at a live show in the form of what the band calls a "seed card." It's the size of a postcard, comes decorated with album art, printed with a download code, and after downloading the music can be planted to grow wildflowers that help sustain a dwindling honey bee population! The physical CD's are sans plastic wrap, packaged with recycled cardboard, and printed with soy based ink. These green release initiatives are a reflection of the band's passionate desire to make a positive difference.
