Rob Swift knows all about evolution and its conceptual cousin,
revolution—whether it's the spontaneous kind that sparks radical
change, or the vinyl-based kind that occurs at 33-1/3 revolutions –
per - minute (and variations thereof). And for a cat like Swift—who
has worked with everyone from Linkin Park to the Red Hot Chili Peppers
to Mike Patton to Herbie Hancock—truly forward-thinking, revolutionary
music just seems to come naturally, and on some occasions, at a cost.
DJs must adapt, and in this high-speed information era, that means
expanding your scope of vision from beyond your instrument to new
expressive vehicles "by any means necessary."
Here's where we drop the needle on some history: after years of honing
his cuts on the wheels of steel under the tutelage of his older
brother and father, Robert Aguilar aka Rob Swift was tapped, in 1991,
by a Harlem-based DJ crew called the X-Men to join their ranks. Within
a year he won the coveted DMC East Coast title and became known, worldwide, as a masterful DJ and a force to be reckoned. Even when, to avoid the obvious beef
with Marvel Comics, the X-Men were compelled to change their name to
the X-ecutioners, Swift (and his compatriots Roc Raida, Mista Sinista
and Total Eclipse) still retained a superhero's afterglow. Their 1997
debut album X-Pressions (Ashpodel) served notice, with dirt-funky
tracks like "Word Play" making it clear that Swift the recording
artist was on the rise. Five years later, the group's first
major-label debut Built From Scratch (Loud/Columbia) generated the
huge hit "It's Goin' Down" featuring Linkin Park.
However, the freshly acquired mainstream success brought on new
challenges. "After the success of It's Goin Down, our label reps tried
turning us into a Rap-Rock group. They didn't realize the true goal of
the X-ecutioners was to keep testing and pushing the boundaries of
music using the turntable as our tool."
The pressures of compromising their creativity for the sake of living
up to previous record sales, brought about artistic tension amongst
the X-ecutioners. Unwilling to sacrifice his creativeness, Rob was
inspired to establish himself as a soloist and break through with a
series of genre-busting albums of his own (the first being 1998's The
Ablist). Sound Event (2002), his second solo effort, set the tone for
his ascendant multi-faceted production style, mapping dark jeep beats
("Hip-Hop on Wax," with Large Professor), Latin Jazz ("Salsa Scratch,"
with Bob James) and ambient-electronic funk (the psychedelic
"Interview with Colored Man," with Supernatural) with the deft touch
of a seasoned studio hand.
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"Venturing off into my solo career helped me realize I was just
beginning to scratch the surface of my true potential." Swift says,
"the worst thing one can do to an artist is limit them and I started
to feel stifled creatively. My departure from the X-ecutioners was a
necessary one cause it freed me from all constraints." Swift's
post-9/11 beat collage War Games (2005), his third solo album,
(featuring guest shots from The Large Professor and Bob James).
What's more, after 4 years of finding himself as a solo artist, Rob Swift once again joined forces with old X comrades Total Eclipse and Precision. They've formed a new DJ super group called Ill Insanity and already have a solo album under their belt titled "GROUND XERO".
"Whether it's as a solo artist or as a member of Ill Insanity, I just want to push the boundaries of what I do", Rob Says. "I'm just trying to figure out different avenues to introduce people to my sound and obviously, to showcase my style and versatility. It might be through video games, commercials, movies, albums or live performances. However I reach people, the main thing is that we all get to enjoy that musical connection."
Today, Rob Swift continues his relentless pursuit of fresh directions, expanding his palette into the stratosphere. In addition to dropping a DVD titled "As the Technics Spin", which focuses on Rob Swift's thought
process while creating his classic battle/club sets, his most recent projects
"The Architect" and "Sketches of The Architect" efforlessy blends the genres
of Turntablism and Classical music to create an album that acts as the
soundtrack to his vision of where Hip Hop can head rather than where it is
now. Needless to say, Rob Swif is always in perpetual motion, pushing the
boundaries of DJing and connection with audiences from all walks of life!
As the Technics Spin
"As the Technics Spin" Excerpt 2
Rabia - 2nd Movement
ROB SWIFT | MySpace Music Videos
