DADDY YANKEE
The most successful Latin artist of all time.
Very few artists can accomplish what Yankee has: breaking his own records, while changing his musical style and breaking ground with every new project.
After becoming the Godfather of reggeaton, the Puerto Rican singer slowly morphs into a mogul, not only dominating music, but also breaking into acting, production, charitable causes, and business ventures.
The August 2008 release of his much-anticipated film, Talento de Barrio, sees Yankee grace the silver screen. His turn as Edgar Dinero is well received by critics and ogled by audiences, who storm box offices and make it one of the highest grossing Puerto Rican films in history.
He quickly follows that up with the release of the Talento de Barrio soundtrack, which quickly climbs Billboard charts, thanks to the promotional track, Pose.
Not surprisingly, Yankee-mania is most evident in his fan base, masses of which fill stadiums throughout Europe, Central and South America and his native Puerto Rico to attend the rapper&8217;s jaw-dropping performances.
Born and raised in a Puerto Rican housing project, Raymond Ayala Rodriguez never forgets where he came from; the impetus for starting his Fundacion Corazon Guerrero. A non-for-profit that helps incarcerated youths find jobs and get back in school.
Yankee strongly believes in the power of youth and therefore uses his very public image to promote education, and important social campaigns like voting and public health.
Musically, he knows no bounds, having won several accolades, including: Latin Grammy, Billboard Latino, Lo Nuestro, and Premio Juventud. His last three albums, Barrio Fino, Barrio Fino en Directo and El Cartel The Big Boss have all been certified the top-selling albums in any Spanish-music category.
His business savvy compels him to create his own fragrance for men, Daddy Yankee. This last venture makes him the first Puerto Rican artist to break into this market.
During his sixteen-year career, Daddy Yankee has sold over seven million copies and been distinguished as the only urban artist to maintain number one status for so long.
With his weekly radio program, En Fuego, Daddy Yankee gives up and coming urban music producers and artists a forum to express themselves.
Daddy Yankee, a superstar with a strong sense of humility and an incredible musical talent, is conquering the world. And this is just the beginning . . .
VIDEOS
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