Getting his start in the music industry with Teamwork Music in 1999 managing local Queens, NY artists and producers, Coach PR had no idea the foundation of success was being laid for what some refer to as a growing illustrious career. When Teamwork Music decided to partner with rapper 50 Cent in 2001, to promote a mixtape that eventually landed 50 Cents his mega deal, Teamwork would helped launch what would become hip hop’s premiere label - G-Unit Records. Coach PR would take on the responsibility of spearheading some of the most unconventional and innovative promotion techniques that infiltrated communities’ world-wide and helped the world know who 50 Cent, Lloyd Banks, Tony Yayo and Young Buck were. Being named as Director of Promotions for G-Unit Records in 2003, Coach PR has emerged as one of the music industry’s most creative and sought after promotion directors.
Always possessing an affinity for sports, Coach PR (hence the name) added yet another caveat to his mounting list of credits when he was solicited to co-host Taking it to the Streets in 2004 along with DJ Whoo Kid for New York’s number #1 Hip Hop and R&B radio station Hot 97. The overwhelming response to Coach PR’s commentary from the streets prompted his in-studio position at Shade 45’s G-Unit Radio in 2004 on Sirius Satellite Radio, where he is the co-host aside DJ Who Kid for one of the most listened to segments on Shade 45. It was G-Unit Radio show on Shade 45 that led to yet another opportunity to co-host a radio show in 2006 on Hot 97 cleverly named POW! Radio (airs every Monday night). As the co-host of these radio shows, Coach PR uses his knowledge of music, sports and his people skills to enlighten, inspire and entertain millions of listeners. Having interviewed celebrities such as Donald Trump, Dan Akroyd, Samuel Jackson, Eminem, Outkast, Michael Irving, Heinz Ward, Floyd Mayweather, Dwayne Wade and Lamar Odom, Coach PR has set no limit on what he can accomplish.
As Coach PR continues to submerge himself in hosting radio shows, regular appearances on MTV’s Sucka Free, BET’s Rap City and hosting high school and college Ballin Out of Control basketball DVD’s, Coach PR has also been featured in Rewind DVD’s, XXL Magazine, Blow Magazine, Connex Magazine and Hip Hop Dx.com which has gained him irresistible popularity and earned him the title of being the “Hip Hop Sports Expert.”
Branded with the title of “Sports Expert”, Coach PR has been named the sports writer and editor of the soon to be distributed Pow! Magazine. In addition to sports writer and editor of POW! Magazine, Coach PR has organized an annual celebrity sports weekend hosted in Atlanta, GA where he coaches various G-Unit teams throughout the weekend against other celebrity squads. This celebrity sports weekend also features the participation of Ludacris and Disturbing the Peace by highlighting sports events involving celebrities from the hip hop world as well as sports professionals all the while promoting peace and civility to the hip hop world.
With his many achievements and accolades, Coach PR remains a humble and determined individual with much more to offer his ever growing fan base and the rest of the world. Remaining the Director of Promotions for G-Unit Records, Coach PR has fused his love of sports and hip hop with various projects scheduled to be promoted in 2007. Taking one day at a time, “The Coach” plans to expand his arsenal of accomplishments and dreams to levels of distinction and being the Pat Riley of hip hop!