Broken Lock - "Mass-Produced Unicorns" Zalozba Radia Student - Video
PUBLISHED:  Nov 10, 2016
DESCRIPTION:
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Broken Lock - "Mass-Produced Unicorns" Zalozba Radia Student - A KrankTV Feature!

Artist city, country: Ljubljana

Artist Biography: The group formed in 1995. Four years later they released the LP 'Ater' that received favourable reviews and was awarded by the national television RTV Slovenija as the most promising upcoming band (Bumerang, Mladi upi). In 2002 the band released their second LP Endemic and their first video for the song Alloy which spent eight weeks at the top of the chart of the TV show Videospotnice.
Their third LP 'Want To Exit This Ergastulum?' was released in 2009 which was the band’s first collaboration with ZARŠ Records. In November 2015 the band released their fourth LP 'Unicorns We All Chase', again with ZARŠ Records.
Brocken Lock experiment with different musical trends and seek unusual combinations of rhythms, melodies, and styles. From stoner to hard-core and post-rock, from mathematically fractured to entirely ambient passages. They can loosely be described as progressive hard-core.

Director Name: Simon Intihar
Producer Name: Broken Lock

About The Video: The lyrics of the song focus on the importance of individuality for a modern man, the feeling of uniqueness that is instilled in us through everyday corporative propaganda. It emphasizes the meaning of such individuality for the modern economy where each product of mass production is the complete opposite of the sense of individuality, uniqueness. We, as consumers, buy and consume, and by doing that we seemingly fulfil our inner deficiencies and drives but the real fulfilment eludes us. In spite of all our buys we remain hungry.
With the use of different graphical and video techniques Intihar excellently captured the feeling of neon saturated game of subliminal marketing used by the modern corporative propaganda. Bezjak depicted a convincing consumer, each and every one of us convinced of our own individuality and rebellious spirit until we realize we are but cogs in a large machine, yet another copy off the mass production line.

Facebook: https://www.facebook.com/Broken-Lock-194217805996/
YouTube: https://www.youtube.com/channel/UCy9dXuyElApL-9aR1OSyQ5A
BandCamp: https://brokenlocked.bandcamp.com/track/mass-produced-unicorns

Label Name: Zalozba Radia Student
Label Website: http://zalozba.radiostudent.si/

Song Lyrics: everything is new, specially for you
glittery and colorful, the new shiny thing
filling up the emptiness you feel within
bliss, something you can’t miss
you won’t feel complete without this piece of shit
another plastic, bag, piles of plastic, bags
mass-produced unicorns we all chase
all our toys, so much noise, noise
so much, noise, pretty, toys, pretty, toys
mass-produced unicorns we all chase

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