APERTURE

Location:
UK
Type:
Artist / Band / Musician
Genre:
Drum & Bass / Jungle / Turntablism
Site(s):
Label:
aim - wheresthejungle
Type:
Indie
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DRONEBOY LAUNDRY



DroneBoy Laundry, an independent brand that offers quality clothing, released in limited quantity. By combining innovative design with quality apparel, DroneBoy Laundry strives to create classic, timeless clothing. Since 1998 we have been heavily involved with Cardiff’s underground street culture. Immersed in the homegrown music industry and specializing in drum & bass and dubstep, with years of skateboarding, dj’ing, producing, promoting and street art. DroneBoy Laundry Embodies our roots and has been ten years in the making. Our brand represents Great Britsh street culture and everything creative and positive that emanates from it.



THE IDEA



Drone1 is a name I used to go under during street-art sprees in Cardiff, after being wanted by police who had a look-book of all my work, I made the switch to droneboy and started designing flyers for clubs and album artwork for more money and less hassle.  Recently upgraded to designing clothing, I added the laundry.  The logo came about (Traffic cone man with feet) as during paste-up missions we were always looking for places to hide when getting chased by security and the police, I always wanted to disappear or hide under objects that were always around - hence hiding under traffic cones. The actual design of the droneboy also has a nod to Vaughn Bode's classic character 'Cheech Wizard', I wanted this new character to embody the attitude of Cheech, who became one of the most famous graffiti throw-ups in 80's New York, appearing in lyrics by the Beastie Boys in the track 'Sureshot' - "I'm like Vaughn Bode, i'm a Cheech Wizard, never quitting so wont you listen". Like my droneboy, Cheech has a secret identity that was concealed in a wizards hat and is never revealed, he spoke in an ungrammatical dialect with very liberal views, always claiming he was the cartoon messiah - fast forward 30 years



Contact Info



www.droneboylaundry.com

info@droneboylaundry.com



*Modeled by LUNG
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