Aleksandra Kovac is a singer, songwriter, arranger and producer from Belgrade, Serbia.
She has been writing, playing keyboards and performing her music since she was 15 years old.
At that time, Aleksandra and her younger sister, Kristina, formed a duo named K2, signed a five year management deal with Dave Margereson and Kenny Thompson from Mismanagement, London, and came to do their first tour in England supporting Labi Sifre.
Another tour, but this time supporting Errol Brown, from Hot Chocolate, happened for K2 in 1993. After the tour, they continued working with Errol’s band, a Manchester based production team – New Underground – Robert Maddix (drummer for Stone Roses) & Jonathon Beckford (writer and producer for Jahmelia, Another Level, East 17).
In the next five years, K2 worked with such known names in the music business as Derek Bramble (writer for Whitney Houston, Nona Gaye), the writing duo Rod Argent – Peter Van Hook (produced albums for Tanita Tikaram), John David ( producer of Everley Brothers ) and many more.
After their contract with Mismanagement expired in 1995, they returned to Belgrade filled with positive energy, creativity and new influences and wrote, arranged and produced their debut-album “K2” and hit number 1 on the charts.
They were an overnight success, and sold more than 70 000 copies of their album and toured all over the country. Then, in December of 1996, they released their second album, and again hit the charts.
This was a breakthrough in the Yugoslav music market, where Alex was regarded as the “first funk and soul singer” and their music as something “new, refreshing and positive”. A year later, they were heard by an A&R from EMI, Spain, and after showcasing for the company, they signed a one album deal for them. They promoted the album in Spain and Portugal and came back to Yugoslavia in 1999 where the group split up.
Alexandra decided on pursuing her solo career, but this time not only as a singer and a writer, but also as an arranger and a producer. She joined forces with a talented producer and a bass player, Roman Gorsek, and they started their own production team –RAProduction. Alex became one of the top writers in South –East Europe region, where she has worked with all the biggest names in the business.
Roman and Alexandra started writing for theatre, TV, commercials and film, with great success.
In 2006 she released her long awaited solo album called “Honey And Milk”, after a very difficult period in her personal and family life. Alex says about the making of the album: ''It was the most creative and releasing moment of my life. I used to come very early in the studio, before anyone else, write, arrange, edit, listen to the stuff we've done and then write some more. Roman would continue in the afternoon, and we would work deep into the night. It wasn't rare to find me sleeping in front of the computer, my head safely nested on the keyboard:)
I put all my energy, everything I was feeling, all the love and pain into each and every song on that album and I knew I had something special on my hands!''
The album hit the charts imidiately. It was the Best Selling Album Of The Year, Aleksandra got the MTV Award as the Best Adriatic Act on the 2006 EMA’s in Copenhagen, and toured all over Serbia, with great success. The stage is the place where she proved that she is the one and only Balkan Soul Lady.
Alex has been the lightening rod for young people in Serbia, showing them that if you believe in yourself and what you do, and if you work really hard and put everything you've got into it, you will succeed.
Alex is a true supporter of animal rights, which she proved by running a rescue shelter for abandoned animals in Belgrade, for three years, and rehomed more than 50 animals. She is a vegetarian, with a healthy, strong and positive life philosophy. In 2007., The British Council in Serbia asked Aleksandra and Roman, to organise a workshop for young people interested in learning about the music business in Serbia, and afterwards, write an essay about the subject.
Alex was the first Serbian to appear on the cover of Cosmopolitan, the first Serbian artist to get the MTV Award … voted one of the ten most popular women in Serbia 2010!
With her new, best -selling album “In my room”, which was written, produced and released by Roman and herself, she proved once again that she is here to stay.
In the last year they also founded a private music school “Belgrade voice”, and released an album promoting the best student-singers.
Roman and Aleksandra are a songwriting and production team with a song catalog ranging from soul and funk, rock and country, to mainstream ballads.
