Nerd Parade

Location:
Atlanta, US
Type:
Artist / Band / Musician
Genre:
Indie / Pop / Electronica
Site(s):
Label:
http://www.headphonetreats.com
Overview
R_Garcia (Randy Garcia), is a modern electronic composer, producer and multi-instrumental performer. Currently based in Atlanta, GA, Garcia heads the seminal Nophi Music Co., and annual Nophest Summer Music Festival. Known primarily for his involvement in the genesis of the American IDM (Intelligent Dance Music) movement, R_Garcia has long employed a "punk rock" ethic in his musical endeavors, often eschewing traditional industry practices in favor of a D.I.Y philosophy. Additionally, Garcia's seemingly endless quest to destroy the notion of genre in music serves as the platform for his constant reinvention.
Nophi Music Co.
"In the mid-1990s, North American audiences welcomed IDM, and many IDM record labels were founded, including Drop Beat, Isophlux, Suction, Schematic, and Cytrax.[20] In Miami, Florida, labels like Schematic, AiRecords, Merck Records, Nophi Recordings, and The Beta Bodega Coalition released material by artists such as Phoenecia, Dino Felipe, Machinedrum, and Proem." - Wikipedia
In 1998, Nophi Recordings was founded by R_Garcia and Mic Mell. Nophi's focus would be instrumental and electronic music, relying heavily on a handmade aesthetic and grass-roots promotion. By 2003, Nophi had expanded its roster and began using the internet as a primary vehicle. Nophi flourished through the 2000's before finally undergoing an overhaul in 2009 — when the label won Creative Loafing's Best of Atlanta 2009 awards for "Best Record Label (Readers Choice)."
Recent & Current
Beginning in 2007, R.Garcia released an onslaught of both new and previously unreleased material. Among those recordings are three of Garcia's most adventurous works: "A Delicate Bashing," which introduced his live band, Nerd Parade; The largely acoustic "I Used to Write on Walls," and the Critically acclaimed LP of instrumental love songs, "Everything Ever." All three recordings heavily tied Garcia's affinity for live instrumentation to electronic production and set the stage for the future of his music.
By 2010, R_Garcia had been invited to score a television commercial for Kelloggs and work closely with Grammy Candidates 3KStatic on Evolver, a unique sample and loop CD for Sony Creative Software. He also produced recordings and remixes for Pearl Future, Kevin Max (of DC Talk) and Pop Will Eat Itself. His most recent album, RESURGENS, was released on 1/13/2012.
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