THE GREENING

Location:
San Francisco, US
Type:
Artist / Band / Musician
Genre:
Psychedelic / Powerpop / Progressive
Site(s):
Label:
Our own: Zairecords
Type:
Indie
The Greening's mission statement is to push pop music to new frontiers through their blend of accessible experimentation. Combining memorable hooks, strong melodies and cascading vocal harmonies, the band craft instantly memorable songs. However, the radio friendly nature of the songwriting disguises its underlying complexity. Surprise bridges, unexpected arrangements/time signatures, and well thought out productions all unite to enhance the compositions in an integrated fashion.



The ideology behind their sound evolves from an appreciation of the psychedelic movement, forgotten 70s art rock, classic 60s pop, and the ultimate desire to combine elements of all of these with a psychotic injection of punk energy. At shows, people are often up and dancing within a few numbers – thriving off the band’s raw enthusiasm for the music they love.



Recording-wise, The Greening has always sought to combine as many styles as possible in collagist fashion. As can be heard on their first album, After Shoal Parlor, the variety of stylings take the listener across a landscape of music history, landing them squarely in the twilight of music the world is waking up to. The familiar is there to be heard, but in a way that is neither nostalgic nor retro.



On their upcoming EP, (She’s So) Electric, The Greening accomplish their mission again, delivering songs whose pop sensibilities are matched by their underlying attention to detail. With stronger vocals and a more solid sound, songs like “(She’s So) Electric” and “Sunday Afternoon” detail the bands’ continual evolution. While swathes of delayed resonance float between snare cracks and vocal lines, the compositions never fall apart, rather, coalescing into original numbers as unique as their San Francisco home base. With their eccentric synergy coming to the forefront once again, listeners are left with a feeling reciprocal to the bands’ – a feeling of curiosity.



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