The Apollo Effect

"We have one of those classic rock 'n' roll stories. It's nothing new, but it's testament to our commitment to the music we're making and the type of conviction we have in the band."
After everything The Apollo Effect has endured since the release of Antisocial Disorder in 2008, it's nothing short of remarkable that they're still together and furthermore, mutually ambitious. They have survived the classic pitfalls of the music industry, from drugs to crooked managers, broken promises to broken relationships. Yet, this determined band of semi-jaded souls remain optimistic as it continues to challenge itself with a retro vibe that walks intensely in the footsteps of such seminal acts as Duran Duran, Filter and Oasis, fusing classic new wave, modern rock and brit pop.
Originally formed in Toronto in 2005, the band didn't totally evolve until the fortunate collision of three East Coast souls. Though founded by New Brunswick native singer/songwriter Brent Lunney, it wasn't until a couple years after the initial creation of The Apollo Effect when guitarist Shawn Van de Sande arrived from Nova Scotia that the evolutionary process of the band began. Two years later another New Brunswick native, bassist Jason Harvey appeared and the heart of the group was established.
In September 2007, The Apollo Effect defeated over of 400 other acts from across Canada to win The Great Canadian Band Challenge. In 2008 they were finalists for 97 HTZ FM Rock Search. 2009 saw them give a brilliant and much talked about showcase performance at the East Coast Music Awards in Newfoundland.
TAE has performed special events with piers such as Our Lady Peace, Finger Eleven, The Trews, Die Mannequin and The Arkells. They also support and have donated their talents to important foundations such as War Child, the Canadian Cancer Society and Sick Kids Hospital.
Their songs have been prominently featured on TV, advertisements and movie trailers for such networks as MTV, ESPN, HBO and The Movie Network. Appearing in such shows as Resident Evil: Extinction, The Kardashians, Real World Challenge and recently Degrassi, which seems to be earning the band a whole new audience.
Now focused on the upcoming release of their brand new disc Escape Plan in 2013, Brent explains where the band is both musically and mentally. "Escape Plan is a departure from the style of record that was Antisocial Disorder. We're trying something completely different for us. A more rock meets dance vibe but not before it's been precariously mislead and sucker-punched. It will reflect our attitude of the past year and half in which we were ferociously duped!"
"We've worked with some very slimy people in this business, and it's only now that we can look back and laugh about it all. Once we started recording Escape Plan there was a collective sigh of reprieve that came over the band. We knew that this record would be an exorcism in epic proportions."
"Our influences and experiences will be more evident on this recording. You don't walk away from the kind of experiences we've had the past year or so, without developing some sort of distorted disposition. These are the most personal songs we've ever written. They're not angry songs, just more of an awakening of sorts"