EL CHEVERON / Busy Getting Paper Directed By: Nel-Q
EL Cheveron / Busy Gettting Paper
We Got Sazon / Flossin
SOUND CARTAGENA
When music executives discuss marketing strategies for their artists, they usually place certain artists in
categories based on musical genre, language, and style. An artist is either considered Rap or Rock,
English or Spanish, Street or Club. But it is that same mentality that has caused the industry to lag
behind the trends of fusion within music and the musical tastes of the listeners.
Enter Sound Cartagena, a Brooklyn NuyoRican with the most transcendent music appeal that the
industry has seen in quite some time. He was raised around his father’s passion for Salsa music, so he
was able to master the intricacies of the authentic island music. But he would also roam the urban
streets of Brooklyn, NYC as a youth, and his many experiences gave him a true hip-hop flavor. A rapper
and producer for over a decade, he is also well-versed as a musician: he is able to read and write music,
as well as play the drums, congas, bongos, timbales, and even the trumpet. And Sound is not only a fan
of hip-hop or Latin music…he also serves as the drummer for New York City street-rock band Killa Beatz,
and has had a mohawk for several years. All of these factors make it impossible to categorize Sound
Cartagena as simply a rapper, or even a Latin rapper at that. Sound Cartagena is best categorized as “El
Talentito Musico” (“The Talented Musician”) and is rewriting the rules on what it takes to be a successful
artist in today’s music industry.
Coming from New York City, the world’s “melting pot” and the main destination for migrant Puerto
Ricans, Sound Cartagena is fluent in both English and Spanish, and uses both languages interchangeably
as “Spanglish.” Some might say the merging of the two languages doesn’t work in music, since the artist
can alienate listeners from both languages. But those critics are missing a key factor: both English and
Spanish are the most spoken and understood languages in the world, and by using both in his music,
Sound Cartagena has expanded his listener base to not only the USA or Latin America, but to the entire
world. Sound Cartagena’s current fanbase is already culturally diverse, and with worldwide appeal his
potential for stardom is endless!
Sound’s presence lights up any room he is in, whether it’s because of his large personality, his high-
energy stage show, or his heavy jewelry. That’s why he is known as “El Nene Bien Brilloso” (“The Shiny
Kid”). He has worked with countless heavyweights in the music industry, and is co-signed by some of
the most major movements in the hip-hop industry including Konvict Muzik/Shakedown (Akon, Red
Café, DJ Envy etc.) and SLK Gang (Fabolous, Paul Cain etc.). (Domingo Ramos, WhiteLion, Guatauba University, etc)
Be sure to check his current mixtape “El Talentito Musico” "The Spanglish Manual" and be on the lookout for his next release!
