SO IT GOES

CHECK OUT OUR NEW MUSIC VIDEO FOR "REJECTION!"



****REVIEW OF "HISTORIONICS" BY PULSE OF THE TWIN CITIES MAGAZINE****

"Produced, mixed and engineered by board-wiz/musician Ed Ackerson at Flowers Studio in Minneapolis, Historionics is a genuine groundbreaker of an album, and with the band planning on hitting the road soon, there's no time like the present to remind music nuts about this up-and-coming local outfitAll in all, So It Goes are a solid, pro outfit with guitars and keys that range from soothing to paranoid in a flash, bolstered by smart, poetic lyrics and unabashed New Wave romanticism, all backed by a constant, gut-thrumming bottom end. Catchy, hook-a-riffic modern rock 'n' roll with a hell-in-a-hand-basket attitude and honest, well-crafted production and musical craftsmanship. Maybe the past is the future after all . Check 'em out at soitgoesband.com"

--The Pulse



**** stars



"On their refreshing, coke-tinged slamfest of an LP, So It Goes expertly navigates the border between tacky new wave throwback group and pioneering post-punk. Not until the 8th track, "Seven Dials," does the party hit the 4 a.m. wall. Produced and recorded at Minneapolis' Flowers Studio, the group worked with Ed Ackerson (The Replacements, Golden Smog) to capture the energy and enthusiasm that's making the group's live shows so popular." Indie Matters



"I have a great appreciation for what So It Goes does for this genre. They bring a raw rock attitude and energy and use these ingredients to really breathe some much needed new life in the newer, new wave movementThe production on Historionics is very top notch. In an age of digital recordings, it’s nice to hear something independent that has a much more organic sound. It seems every other independent disc these days is over-polished and perfected on a computer. This record doesn’t sound like the musicians punched in to correct every little mistake or nuance. And that just might be the reason why the record does have a live, energetic feel to it." Perfect Porridge



"The sound is incredibly infectious and energetic, buoyed by the strong vocals and the dance-y atmosphere it invokes. This is certainly a cheery record but it also packs a wallop as evidenced in the raw and punchy “Ready, Control” – the crowning moment on a very solid album."

PUNK ROCK REVIEWS



**** four stars

"Histrionics, does a very, very good job duplicating the edgy new-wave guitar-disco soundTracks like "No Guns No Love" and "Robots Are Dead" are packed with dance floor energy as the guitars slam power chords sideways against the vocals, not unlike the nearly-famous early 80's New Zealand outfit Split Enz."

HitSession.com



HISTORIONICS is also available at local stores including: ELECTRIC FETUS, CHEAPO, CD WAREHOUSE, & DOWN IN THE VALLEY.