shine-roc

SHINE ROC, born and raised in Kingston Jamaica, began his career in the mid 1990's. Growing up in Allman Town Shine-Roc discovered his love for music and began to develop himself as a conscious roots reggae artist. His desire to extend his message of love and unity stems mainly from the unremitting political violence and class division that he witnessed in the inner cities of Kingston. His name "Roc" is taken from his nickname "Rocky," and he has also asserted that "Shine" represents the values and beliefs that his messages will impart onto the people. In the mid 90's his debut singles “Humble Yourself” and “Evil A Gwaan” were released by BiggsRock Records, under his stage name at the time “L.A. Rock”, and produced at “Dub World Recording Studio." "Evil A Gwaan" became a radio and club hit it Jamaica. This brought him international recognition through Miami, England, Jamaica and Canada. He then released another single in 1997 “If You Drink Don’t Drive”, which was a big hit across America and also drew attention in Canada. In 1997 he toured throughout Canada and The United States as a headliner with "RZ Jackson," "Better-Way," and "Mighty Mystic." In 2001 he created "Rambass Records" where he has worked with a number of artists and has recorded over 4 albums to date. In 2004 his single “Don’t Bust-It” was a number one radio hit for many weeks and was named song of the year by “Zion Train". In 2007 his long awaited album "LIFE" was released internationally, and was well received by many reggae fans across the world . Shine-Roc has shared the stage with artists such as Beres Hammond, Morgan Heritage, Shaggy, Gregory Isaak, Tony Rebel, Freddie Mcgregor, Beenie Man and more. He is currently working on his new album set for release later this year, 2010.



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