RoBlvd.com / 93.5 KDAY

Ro Blvd will not publicize a revolution; he will musically create one.
Having a breakout year in 2009 with the highly praised "A Love Supreme" album alongside hip-hop duo U-N-I, the California native, Ro Blvd, has managed to construct his own lane/venue and pilot the revolution one record at a time. What distinguishes Ro Blvd from other music producers is Ro himself. The musically self-taught Filipino insists that he does not produce music; his life produces it for him. His philosophical method of production has gained praise through media outlets such as MTV, and has obtained radio "air wave" status with his hit records "Hollywood Hiatus", "Land of the Kings", and "Lately", which garnered a female-adoring audience. XXL Magazine rated "A Love Supreme" 4 out of 5 stars. URB Magazine branded Ro Blvd as one of the "Next 100" to reach musical success in the years to come. According to URB Magazine, "Ro Blvd's idyllic beats are a lot like Picasso's paintings - intangible, yet so sonically meticulous". Therefore, the insurrection will not be publicized, since the essence of the revolution is the genius of Ro Blvd.
Growing up in Southern California, Ro was the typical kid. He just wanted to have fun and fortunately was surrounded by many forms of enjoyment, especially basketball. Ro developed a love of music based on what his family was listening to. His older sister listened to hip-hop and alternative, and his parents listened to disco, R&B, soul, and rock. Towards the end of his junior year of high school, Ro had an overwhelming urge to make music. He put down the basketball and started to put down beats. At this time, only equipped with a software program, Ro programmed his first beat and fell in love.
Ro Blvd's production is imaginative. His organic style is completely based on his everyday life. Each record is produced with a purpose based on a feeling, a fluid piece of functional art compiled singularly on what inspires him. He describes the manufacturing of his music like that of a bicycle. Every part has a job of importance and Ro is the chain and pedals, which puts it all in motion. His production is a dirty blend of hip-hop, rhythmic soul, and electric funk that simultaneously encompasses an influential edge that only Ro can conceive.
It is safe to say that the music Ro Blvd creates is a genre unto itself. Although his upbringing and the music he was exposed to is an important factor in the development of his music, Ro Blvd has managed to push past the boundaries of his upbringing and beyond the typical industry standards. Ro Blvd is the new wave of music. He is the revolution.