PHRESH PRINCE

"IF IT WERE ABOUT WORKING ALL DAY ON MY MATERIAL, MY MUSIC, JUST TO SOUND LIKE THE NEXT DUDE; I WOULDN'T EVEN CONSIDER BEING AN ARTIST." IT WAS IN BROOKLYN NYC WHERE YOU COULD SAY, A BREATH OF 'PHRESH' AIR GAVE WIND TO A RAPPERS ORIGIN. THE PHRESH PRINCE BEING THE YOUNGEST OF A FAMILY OF SEVEN WAS SURROUNDED BY TALENT. A FATHER DEEPLY INVOLVED IN THE ARTS, A MOTHER GIFTED IN THE ARTS AS WELL AS MUSIC. HIS SIBLINGS CONSIST OF THREE BROTHERS WHO ARE ALL TALENTED IN PERFORMING AND PLAYING INSTRUMENTS, AND A SISTER WHOM HE IS CLOSEST TO, "SHE IS AN AMAZING VOCALIST AND SONG WRITER." PHRESH WOULD THEN SOAK MANY OF THE TALENTS WHICH ENCOMPASSED HIM HAVING BEEN BROUGHT UP IN SUCH A CREATIVE, CULTURALLY DIVERSE AND ARTISTICALLY INCLINED ENVIRONMENT. THE MUSIC PHRESH WAS EXPOSED TO IN HIS YOUTH WERE EVERYTHING FROM WORLD MUSIC TO BARRY WHITE. THE RELATIONSHIP BETWEEN PHRESH AND MUSIC TURNED INTO LOVE. EARLY IN HIS OBSERVANCE OF MUSIC, A YOUNG PHRESH IDOLIZED MICHAEL JACKSON. "I'D IMITATE HIS DANCE MOVES WHEN NO ONE WAS AROUND" ADMITTED PHRESH. THE SHY YOUNG PHRESH PRINCE WAS NEVER A PERFORMER; HOWEVER, HIS IMAGINATIVE INTELLECT AIDED HIM IN SOMETIMES CREATING A STAGE ALL HIS OWN. "IF I WASN'T MICHAEL JACKSON, I WAS A NINJA TURTLE" PRINCE SAYS WHILE LAUGHING. "THE THOUGHT OF BEING AN ARTIST HADN'T ENTERED MY MIND AT THE TIME." LOOKING BACK PHRESH STATES," BACK THEN, AS LONG AS I HAD MY SEGA, MY G.I. JOES, AND A BASKETBALL LIFE WAS GREAT." A REFLECTIVE PHRESH TELLS US, " MY LIVING CONDITIONS WEREN'T ALWAYS PERFECT, I MEAN IT'S NOT LIKE WE WERE EVER POOR, AND STRUGGLING OR ANYTHING, HOWEVER, IN DETROIT SOMETIMES YOUR AREA IS COOL, THEN 3 STREETS DOWN YOU'LL HAVE ALL THE NEGATIVE INFLUENCE AND PROBLEMS YOU COULD ASK FOR. THUS, I QUICKLY BECAME A SCHOLAR IN STREET SMARTS." PHRESH DURING HIS STAGE OF MATURITY UNDERSTOOD THAT HARD WORK HAD TO BE HIS BASE FOR SUCCESS. WITH THAT BEING HIS ETHIC PHRESH BEGAN TO GETTING MONEY THE OLD FASHIONED WAY.WORKING FOR IT. "I REMEMBER WORKING AT SOME GROCERY STORE.I HATED IT, BUT EVERY THURSDAY WHEN THAT CHECK CAME IN, I MADE IT A MISSION TO BE AT THE MALL THE NEXT DAY JUST TO KEEP MY GEAR RIGHT." HIS UNIQUELY ARTISTIC YET URBAN STYLE OF DRESS BEGAN TO DRAW THE ATTENTION OF THE MASSESNAMELY HIS ABUNDANT FEMALE FAN BASE. "FLUCTUATING BACK AND FORTH BETWEEN BROOKLYN AND DETROIT MY SENSE OF INDIVIDUAL FASHION EVOLVED. I DIDN'T WANNA HAVE ON WHAT HOMIE DOWN THE BLOCK HAD ON, I'D PUT THINGS TOGETHER THAT MADE ME FEEL LIKE A CELEBRITY, TO MAKE SURE YOUR GIRL BREAKS HER NECK WHEN I WALK BY." PHRESH DESCRIBES AS HE BREAKS INTO A CHARMING BOYISH LAUGHTER. IT WAS THIS ERA WHERE AMIR BECAME A PRINCE AND THAT PRINCE WAS KNOWN FOR BEING "FRESH"! AMIR GAINED THE PRESTIGE AND NOTORIETY BEING KNOWN AS "FRESH". AMIR (WHICH IS PHRESHS' BIRTH NAME) TRANSLATES TO PRINCE IN SEVERAL LANGUAGES. THUS, GIVING POETIC BIRTH TO FRESH PRINCE. HOWEVER, AN OBVIOUS CONFLICT WITH THAT AROUSE AS PHRESH CLEARLY STATES, "FRESH PRINCE??? OH YOU WILL SMITH NOW AMIR?!" PHRESH SAYS SARCASTICALLY IN A SILLY VOICE AS IF DIRECTED TO HIMSELF. "SO WHAT I DID WAS SPELL IT PHRESH, WITH A 'PH' INSTEAD OF THE GENERIC WAY. IT WASN'T THE MOST OUT OF THE BOX THING I COULD'VE THOUGHT UP BUT AYYI LIKE IT YUH DIG?!" NOW, HAVING A STAGE NAME AND PERSONA, WITHOUT EVER BEING ON AN ACTUAL STAGE, PHRESH BEGAN TO CONTEMPLATE WRITING RHYMES AND ACTUALLY BECOMING THE STAR HE FELT SO STRONG WITHIN. HE HAD ALREADY BEEN A CHILD OF MUSIC AS WELL AS BEING A TALENTED WRITER, AND AVID LISTENER TO THE WORKS OF SUCH ARTISTS AS NAS, AND JAY-Z; PHRESH PROCEEDED TO WRITE SCRIBES IN HIS SIDEKICK MOBILE PHONE. HIS DAYS AND NIGHTS, BECAME CONSUMED WITH WRITING AND SELF IMPROVEMENT; IT WAS THEN WHEN PHRESH DECIDED HE WANTED TO SHARE HIS CREATIVITY THROUGH MUSIC. WHEN ASKED ABOUT HIS UBER MYSPACE POPULARITY AS SEEN BY HIS MORE THAN 300,000 PROFILE VIEWS AND OVER 270,000 SONG PLAYS SINCE EARLY OCTOBER, PHRESH BASHFULLY SAYS, "IT'S WILD, I WOULD HAVE GIRLS RUN UP TO ME LIKE 'OH MY GOD YOUR THE PHRESH PRINCE ON MYSPACE' AND WOULD ASK FOR HUGS OR TO TAKE A PICTURE WITH ME. THE FEELING WAS ADDICTIVE, I HAD TO KEEP GOING!" PHRESH BEGINS TO SHOW TRUE GRATITUDE IN HIS EYES AS HE CONTINUED, " I'M JUST GLAD THEY LIKE ME AND LIKE WHAT I DO." COMBINING A DISTINCT FLOW, AND SWAG BRAVADO TOWARDS HIS DELIVERY, PHRESH LINKED UP WITH SUPER-PRODUCER NYLEZ. IT WAS SHORTLY AFTER THEIR INITIAL MEETING THAT THEY BEGAN TO FORGE A PARTNERSHIP/FRIENDSHIP THAT WOULD SOON MIRROR THE LIKES OF THE GREATEST IN THE GAME. THE DUO BUILT A DYNAMIC CHEMISTRY IN THE STUDIO. THE CREATIVITY OF BOTH SEEKING A "UNTAPPED SOUND", AGREED TO BEGIN THE PROJECT. "HE WELCOMED ME BACK TO THE STUDIO TO SHOW ME A SPECIFIC BEAT HE HAD JUST FINISHED, I INSTANTLY HAD IDEAS IN MY HEAD." THE BEAT LATER DEVELOPED INTO "STEP YUH SWAG UP" WHICH WAS PHRESH'S FIRST SINGLE TO BE RELEASED. "I REMEMBER WE KNOCKED THE ENTIRE SONG OUT IN A NIGHT, I WROTE THE FIRST VERSE AND AS HE WAS TOUCHING UP MY VOCALS I'D WROTE THE OTHER TWO VERSES." THE SONG WOULD THEN BE RELEASED VIA MYSPACE, AND THE RESPONSE WAS AS EARLIER MENTIONED,FANTASTIC! "STEP YA SWAGG UP" GOT OVER 3000 PLAYS ON THE FIRST DAY. OF NYLEZ PHRESH ADMIRABLY REMARKS: "HE'S UNLIKE ANY OTHER PRODUCER, HIS WORK ARE A PRODUCT IN ITSELF, I DON'T EVEN HAVE TO RAP ON IT TO GIVE IT WEIGHT, THE INSTRUMENTALS ALONE COULD BE A SONG THAT I WOULD PLAY IN REPEAT." PHRESH, BEING OF AMPLE CONNECTIONS IN THE BIZ, THEN CALLED UPON CELEBRITY IMAGE CONSULTANT D. CAMPBELL. CAMPBELL WAS ALREADY A CLOSE FRIEND WITH AN ESTABLISHED POSITION IN THE "INDUSTRY" AS HE CURRENTLY WORKS WITH KEISHA WHITAKER (WIFE OF FOREST WHITAKER). PHRESH ASKED FOR GUIDANCE, AND HINTED TOWARDS A MANAGEMENT PROPOSAL. CAMPBELL HAPPILY AGREED AND PHRESH'S MUSIC CAREER SEEMED TO GET A LITTLE MORE SERIOUS. D. CAMPBELL WAS WELL EQUIPPED WITH AN ARSONAL OF SKILLS IN MANY FORMS THAT COULD BE UTILIZED FOR PHRESH'S MUSIC VENTURE. "HE'S STRICT! REAL STRICT!" AS HE SHAKES HIS HEAD WITH A SMIRK, "HE KNOWS WHAT IT TAKES IN ORDER TO BE SUCCESSFUL, SO I TAKE ANY ADVICE HE GIVES ME. IT'S ALMOST LIKE A COACH TO HIS STAR PLAYER, BILL CARTWIRGHT TO MICHAEL JORDAN, HE GOES ESPECIALLY STRICT ON ME BECAUSE HE SEES MY POTENTIAL." PHRESH TAKES A SERIOUS PAUSE TO VIEW HIS SIDEKICK, "SEE.HE JUST TEXTED ME, IM TELLIN' YOU, D. CAM DOES NOT PLAY AROUND WHEN IT COMES TO MANAGING!" SAYS PHRESH AS HE CHUCKLES. ALONGSIDE MANAGER D. CAMPBELL, PHRESH PRINCE CREDITS THE REST OF HIS HARD WORKING AND COMMITTED TEAM AS WELL. CURRENTLY THE PHRESH PRINCE IS COMPLETING HIS ALBUM AND WORKING ON PROMOTIONS AS WELL AS TRYING TO LOCATE THE BEST RECORD DEAL. "I CAN SEE IT HAPPENING, THESE GUYS [RECORD LABELS] CAN'T IGNORE GOOD MUSIC, NAH SQUASH THATGREAT MUSIC!" PHRESH SAYS IN A COCKY TONE. "I FEEL THAT IM DESTINED FOR SUCCESS, I JUST WANT TO CREATE A MOVEMENT, AND I WANT EVERYBODY TO HEAR WHAT I HAVE TO OFFER. I LOVE THE SUPPORTIVE FANS,LET ME SAY THAT AGAIN I REALLY LOVE THE SUPPORTIVE FANS, AND I HOPE THEY KEEP IT UP!" SAYS AN EMOTIONALLY TOUCHED PHRESH. PHRESH ALSO HOPES TO DEVELOP HIS OWN CLOTHING LINE, AND CREATE A TEAM TO JOIN HIS MOVEMENT CALLED "PHRESH REPUBLIK-THE LUNCHLYNE" THE PHRESH PRINCE IS CURRENTLY BACK HOME IN BROOKLYN WHERE HE CONTINUES TO WORK ON THE ALBUM AS WELL AS DOING WORK WITH NOTEABLE PHOTOGRAPHERS AND PROMOTERS. "IT'S '08 YO, I KNOW YOU HEAR MY FOOTSTEPS.AND THIS SUMMER IT'S A WRAP, UNSIGNED HYPE IS AN UNDERSTATEMENT, I'M GONNA HAVE THESE LABELS IN LINE SIGNING CHECKS TO GET ME ON BOARD!" AND I SUPPOSE IT'S TRUE WHAT PHRESH STATES IN HIS TITLED SONG 'FALL BAK' "SWAGG SO MEAN THAT IT BRAGS AND LAUGHS."